Sports Business News

The 2016 Running USA Industry Conference on Friday, Feb. 12, will debut the much-looked-forward-to Millennial Running Study.

GreenFields USA has announced that it will be the official turf partner for US Lacrosse, the national governing body of the sport.

Spalding announced a multi-year partnership with ShotTracker, the manufacturer of wearable technology for basketball.

Rockford Area Convention & Visitors Bureau's website GoRockford.com has been awarded a Gold MarCom Award for its website.

“Katrek and Maginnes On Tap,” of the PGA Tour Satellite Radio Network, will broadcast live from the Golf Industry Show in San Diego.

Fitbit Inc. has announced that it has entered a multi-year agreement with LA Marathon LLC.

The United States Bowling Congress has signed on as a major sponsor of the Professional Bowlers Association through 2018.

Adidas may explore “alternatives” to its long sponsorship of FIFA if soccer's world governing body does not reform itself.

Eugene, Cascades & Coast welcomes three new team members.

Visit Phoenix has bolstered its tourism and travel trade efforts with new hires, Maria Lourdes Delgado and George Herrera.