Sponsorship Allows New Balance to Clear Paths for Boston Runners
22 Feb, 2016
New Balance has again reached a sponsorship deal with the Massachusetts' Department of Conservation and Recreation to keep the Charles River paths in Boston clear of snow.
New Balance will also host six events along the running path on Saturday mornings from February to April to offer winter running tips and to showcase new products. The collaboration will also be highlighted in banners along the river pathways.
This marks the sixth year the city and New Balance have partnered around snow removal.
“New Balance is proud of our long-standing relationship with the DCR and our commitment to help keep the Charles River paths clear throughout the winter for athletes,” New Balance President & CEO Rob DeMartini said in a press release. “We are honored this partnership provides opportunities for locals and visitors to pursue personal goals and options to those looking to train in the winter months for spring races.”
"New Balance continues to be a model partner for our agency, and we are thankful for their continuing support of DCR's snow and ice removal efforts along the Charles River,” said Boston DCR Commissioner Leo Roy.