Sports Business News

2XU

2XU Joins USA Triathlon for Multiyear Partnership

USA Triathlon entered an exclusive partnership for the compression wear category with 2XU, an endurance sports apparel company.

McDavid

McDavid Announces Partnership with Pop Warner Little Scholars

McDavid, maker of sports medicine products, is promoting safety in youth sports by partnering with Pop Warner Little Scholars, Inc.

USPTA

USPTA Announces Overhaul of TennisResources.com

The world’s premier search engine for all things tennis is now easier to use, available to stream online, and has mobile capabilities.

UnderArmour

NASL Partners with Under Armour

The North American Soccer League selected Under Armour as its official match ball partner.

MajorLeagueFB

Major League Football Announces TV Contract

Major League Football, Inc., scheduled to kick off in 2016, announced a two-year television contract with American Sports Network.

Boingo

Boingo Wireless Named Sponsor of the Sports Business Radio Road Show

Sports Business Radio announced Boingo Wireless as the Title Sponsor of the 2016 Road Shows.

Visit_Bentonville

Visit Bentonville Hires Charpentier as New Sports Manager

Visit Bentonville, the city’s advertising and promotion commission, hired Luke Charpentier as the new sports sales manager.

Rapala

Rapala Signs Agreement To Sponsor B.A.S.S. Tournament Circuits

Rapala, maker of premium lures and other fishing tackle and accessories, will sponsor the 2016 Bassmaster Elite Series.

KT_Tape

KT Tape Signs on as Exclusive Kinesiology Tape of USA Triathlon

USA Triathlon has announced a new five-year partnership with KT Tape, the leading producer of kinesiology tape in the retail market.

IASC

Skateboarding: IASC Appoints Executive Director

The International Assn. of Skateboard Companies promoted its director of research, Thomas Barker, to the role of executive director.