Scottsdale CVB Announces Rebranding
14 Nov, 2016
New Entity Name is Experience Scottsdale
Travel trends evolve, and so do travelers – which is why the Scottsdale Convention & Visitors Bureau has transformed into Experience Scottsdale. After 18 months of research, development and testing in partnership with creative agency STRUCK, Scottsdale is unleashing a new name, brand, logo and advertising campaign.
Along with the new name comes a new look, attitude and story about the destination. Scottsdale isn’t just somewhere you visit; it’s an experience – one that leaves you effortlessly revitalized at the end of your journey through outdoor adventure, relaxation and much more. This new image caters to today’s traveler, showcasing the best of what Scottsdale has to offer through a modern lens.
Visit a totally revamped and vibrant website, www.experiencescottsdale.com, where you’ll discover the desert is hot, dangerous and wild – but it’s also exactly what you need right now.