Articles

March Role Reversal: WBB Could Receive the Lion’s Share of Attention, Revenues

March Role Reversal: WBB Could Score More Attention, Revenues

Remember when (not that long ago!) the NCAA women’s basketball tournament had amenities that included only a small rack of weights while men had acces...

SFIA Report: Record Number of Americans Participated in Sports, Fitness Activities in 2023

A Record Number of Americans Participated in Sports, Fitness Activities in 2023

A total of 242 million people in the United States participated in at least one sports or fitness activity in 2023, making it the highest number of pe...

Bringing the Negro Leagues Back to Life in Esports

Bringing the Negro Leagues Back to Life in Esports

Baseball is no longer segregated but through esports, the history of the Negro Leagues and the skill of its players are kept alive. Last year, MLB The...

Cities Ready to Welcome ‘Ring of Fire’ with Branded Eclipse Promotions

With $1 Billion in Economic Impact on the Line, Cities Welcome ‘Ring of Fire’

If the emails aren’t hitting your inbox like asteroids, you need to check your Internet connection. The big celestial event, the total solar eclipse, ...

Communities Hope to Reverse Trend of Lifeguard Shortages in 2024

Communities Hope to Reverse Trend of Lifeguard Shortages in 2024

Aquatics facility operators across the country hope this summer won’t be a repeat of the previous three, when lifeguard shortages forced pools to redu...

Courtesy of NOAA/Institute for Exploration/University of Rhode Island (NOAA/IFE/URI).

Shipwreck Tourism Continues While Courts Decide if Titanic Project Can Go On

It was less than a year ago that a submersible headed for the wreck of the Titanic imploded, killing all five passengers who were on board. And alread...

Late Winter Bringing an Avalanche of Problems for Search and Rescue Personnel

Late Winter Bringing an Avalanche of Problems for Search and Rescue Personnel

Try to summit a mountain, encounter a snowstorm, realize you’re out of your depth and… then what? Those who value their skin generally call 911 (if th...

NFHS, Fox Sports and the Fight Over Friday Night Lights

NFHS, Fox Sports and the Fight Over Friday Night Lights

Fox Sports wants to televise college football on Friday nights. The National Federation of State High School Associations is against it. Even colleges...

Inside Events: National Alliance for Accessible Golf | Accessible Golf Facility Certificate

Inside Events: National Alliance for Accessible Golf | Accessible Golf Facility Certificate

Between the PGA TOUR and LIV wars, and with Tiger’s breakup with Nike, golf gets lots of ink these days for the wrong reasons. Here’s some great news,...

Good News for Tournaments: Industry Surveys Show Travelers Seeking Experiences

Good News for Tournaments: Surveys Show Travelers Seeking Experiences

What are the top reasons people travel and how do they impact sports? A few years ago, it was the self-explanatory “revenge travel.” Today, though, it...