Articles

The Athlete Relationship: The Cornerstone of Success

The Athlete Relationship: The Cornerstone of Success

If you’re going to evaluate the strength of the relationship you have with your athletes, and how best to manage that relationship, you have to make s...

Impact to Innovate: Leverage Your Economic Impact for New Initiatives

Impact to Innovate: Leverage Your Economic Impact for New Initiatives

With COVID-19, we will see youth sports tourism rebound before we see a rebound in corporate travel. That’s because youth sports tourism is driven at ...

Luring Business to Communities Nationwide

Luring Business to Communities Nationwide

In the U.S., tournament angling, and especially competitive bass fishing, has seen significant growth, thanks in part to the efforts of Fishing League...

Spartan Race

Spartan Race

Spartan Race is a series of obstacle races of varying distances and difficulty, with more than 250 events across more than 40 countries on six contine...

Survey: Many Youth Sports Programs in Danger of Folding

Survey: Many Youth Sports Programs in Danger of Folding

While everyone is asking when youth sports will restart, a better question might be whether many programs will. One in four youth sports households ha...

Counterfeit Hand Sanitizer? How Low Will Criminals Go?

Counterfeit Hand Sanitizer? How Low Will Criminals Go?

Wow. How low can you go? A recent report from a promotional products newsletter carried the unhappy news that unscrupulous merchandise companies have ...

Women’s Flag Football Headed for the Varsity Level

Women’s Flag Football Headed for the Varsity Level

College athletic offerings for women continue to proliferate and with them, the opportunities for destinations to host more events. With the announcem...

Call of Duty: U.S. Army Turns to Esports for Recruitment Tactics

Call of Duty: U.S. Army Turns to Esports for Recruitment Tactics

With walk-in recruiting stations, community fairs and high school presentations (previously some of its most effective avenues of enlistment) shut dow...

AAU Walks Back Promise to Host June Youth Volleyball Tournament

AAU Walks Back Promise to Host June Youth Volleyball Tournament

Did the AAU jump the gun in announcing its junior volleyball championship would go on as scheduled? It appears someone thought so. While one announcem...

National Senior Games Adopts New Rules for Cancelled State Qualifiers

National Senior Games Adopts New Rules for Cancelled State Qualifiers

With COVID-19 putting the brakes on almost every state games, national multi-sport events that require athletes to qualify at their local level find t...