Articles

Working with the Media

Working with the Media

Anyone who is any good at media relations had to start somewhere. No one starts off making the perfect pitch or doing the perfect interview. U.S. Yout...

Challenges Great and Small - Planning Events for Athletes with Special Needs

Challenges Great and Small - Planning Events for Athletes with Special Needs

Planning an event for athletes with special needs can cause an acute case of nerves for a first-time planner. And whether the event is an athletic com...

Tennis:  Ace the Competition with a Great Facility

Tennis: Ace the Competition with a Great Facility

Some tennis players have corporate sponsorships for everything from the balls they hit to the shoes they lace up. Then there's everyone else. As much...

Winter Sports - Wanted:  Snow and Ice

Winter Sports - Wanted: Snow and Ice

If you freeze it, they will come. When temperatures plunge, rather than hibernating indoors, grab your skates, skis or snowshoes and take advantage...

The Northeast: Taking it to the People

The Northeast: Taking it to the People

An event that calls the Northeast home has instant access to a rich participant and fan base with some of America’s largest cities in easy driving dis...

The Fans in the Stands: Attracting Spectators

The Fans in the Stands: Attracting Spectators

Other than a few traditional sport teams in the U.S. (perhaps the Green Bay Packers, Los Angeles Lakers or New York Yankees) where the fan base is lar...

Emerging Sports Markets

Emerging Sports Markets

As we ring in the new year, it’s a great time to expand horizons and explore new sports destinations. Some of the destinations presented here may not ...

Cheer and Dance: Go Ahead, Be Flexible

Cheer and Dance: Go Ahead, Be Flexible

They come in droves, from all over the country. They come with their families. They come with costumes, glitter, makeup and ponytails. They come to co...

The Midwest - Ready for Anything

The Midwest - Ready for Anything

Cheeseheads and Cornhuskers Nicknames in sports are commonplace, but the Midwest has some of the better known ones and shows this region's passion ...

Negotiating with Hotels: A Game Plan for Negotiating Event Contracts

Negotiating with Hotels: A Game Plan for Negotiating Event Contracts

Planners of athletic events are charged with providing a smooth and rewarding experience for both athletes and attendees. Call it irony, but negotiati...