Merchandising: How to Create the Brand that Sells Your Event
One of the key secrets to creating a successful and sustainable event is telling a story that emotionally connects to all the people involved and make...
Articles
Inside Events: U.S. Youth Cricket Association
Growing a sport usually means starting at the youth level. U.S. Youth Cricket Association is doing just that. In addition to organizing two annual cha...
When Colleges Start Co-Opting Friday Night Lights, High Schools Fight Back
Really, college football? The National Federation of State High School Associations can pretty much be heard grinding its teeth over statistics on the...
U.S. Back at the Bidding Table for Another Global Multi-Sport Event
Long before the lights go on in L.A. to host the Olympics, the U.S. is hoping it’ll have another big international event under its belt. The World Uni...
Flyers Want Fans to Get Their Rage On
Before disgruntled fans start fights in the stands or have the chance to take their bad moods home with them, the NHL’s Philadelphia Flyers are giving...
Fly-by-Night College Recruitment Companies Targeting Events, Parents
Felicity Huffman just got out of jail. Lori Loughlin is facing new charges. And now, crimes surrounding college recruitment have sunken to a new low. ...
Housing Bureaus: The Rule Rather than the Exception
Times were, event owners did it all, including hotel negotiations, arranging for room blocks, checking rooming lists and trying to do the work of runn...
After USA Triathlon’s Announcement, Get Ready for More NGB/CBD Partnerships
How surprising was the announcement that USA Triathlon had a partnership with a CBD brand? Not that surprising. Increasingly, cannabis has been infilt...
Hunting Group Suing to Keep Mountain Bikers Off Trails
It’s no secret that the outdoors is shared by many user groups, who sometimes get testy about being on one another’s turf. A recent lawsuit by a hunti...
High Schools Saving Football with Eight-Player Teams, Leagues
While the doom and gloom report in early September of the decline in 11-player football had a lot of event owners concerned, there is actually a brigh...