Reimagining Triathlon: A Campaign to Reposition a Brand
Sometimes, keeping a longtime favorite event appealing means reimagining and repositioning it. That is what USA Triathlon did with its “The Power With...
Articles
In the Heartland, Sports Thrive
Sports loyalty runs deep in the Midwest, where professional and college teams are considered family. The Heartland is also known for friendliness, sce...
Event Owners Faced with Choice of Go Out of Town or Go Broke
“If you don’t have it, they will move.” The iconic line from the movie, Field of Dreams, gets an update for 2020 as event owners in low-restriction st...
Flying? The Odds Are in Your Favor
It’s not quite the same odds as those against getting a perfect NCAA bracket (92 quintillion to one, if you must know – greater than the odds of being...
With New Play Format, Halo LAX Writes an Innovative Success Story
Once, being called a disruptor wasn’t a compliment. These days, it’s a sign of ingenuity and of the ability to move outside the expected paradigm. And...
Latest Study Shows High School Student Athletes are Safe from COVID
Hard on the heels of studies that showed youth soccer participants showed low (or no) cases of COVID from play, reports out of Wisconsin are suggestin...
Inside Events: Waupaca Boatride Volleyball Tournament (US Open of Grass Volleyball)
While many event owners were hunkered down this summer, the Waupaca Boatride Volleyball Tournament (also known as the US Open of Grass Volleyball) was...
Will the NFL Play in London Again?
We already knew the NFL wouldn’t be playing in London this season. However, it appears we may not be seeing any transatlantic games for quite some tim...
When Will the Expos, Fan Fests and Skill Clinics Restart?
The announcement of NCAA championship sites stretching from 2022 to 2026 was exactly the welcome shot of confidence and optimism the industry has been...
NCAA: Expect Spring 2021 Championship Site Announcements in Late November
When the NCAA announced it would postpone fall championships to spring 2021, it left questions for the event industry. Chief among those was, of cours...