Articles

The world of sports sponsorships evolves with the market. About five years ago, Airbnb was the title sponsor of the Brooklyn Half Marathon. Now, with ...

Esports, we already know, is an emerging sport, and something that bears watching. Already, an event industry is forming around it, with purpose-built...

Success. Recover. Repeat. Overland Park is serving notice that Kansas is back in the game. Following the successful hosting of the 2019 US Youth Socce...

Last year, the U.S. Army announced a new battle plan for recruitment: one that played out in the esports arena. This year’s strategy builds on that, b...

It’s March Madness and that means making brackets (and watching them get busted), making time in your schedule to watch games, and screaming hard enou...

Not long after the Super Bowl, the inaugural 2022 Tuber Bowl™ was announced. It is a championship in, of all things, snow tubing, and is set not just ...

On the road. On the track. On the mountain. In the arena. In the city. In the black. International competitive cycling, which brings with it not just ...

The beautiful athleticism of synchronized swimming is an Olympic discipline, and its governing body is looking for homes for its events. Even better, ...

While the world remains focused on the Olympics, both in Tokyo this summer and in Beijing later, the U.S. has a more vested interest: the 2023 Winter ...

Over the summer, fishing exploded in popularity as more people discovered the sport during the pandemic. TV viewership of bass fishing tournaments inc...