Articles

MARS

Inside Events: Main Attraction Recreational Sports (MARS)

Adult kickball tournaments? Get ready to meet the Turf Wars, put on by Main Attraction Recreational Sports (MARS). By tapping into the great memories ...

Referee

Youth Sports Are Back. Officials Are Not.

Sports are back. Officials aren’t. And while the shortage of referees, judges and officiants isn’t exactly new, it has reached crisis proportions sinc...

Super Bowl

Super Bowl LVI Could Give L.A. Up to $477 Million Economic Boost

In Los Angeles, the good news just keeps coming. In addition to having the Olympics in 2028 to look forward to, Super Bowl Sunday in 2022 will give an...

Modern Pentathlon

Much More Modern: Modern Pentathlon Dropping Equestrian Component

Modern pentathlon is becoming more, well, modern. The sport is dropping its equestrian component, reportedly in favor of cycling. It is not yet known ...

Parking

6 Ways to Perfect the Flow of Parking at Large Capacity Events

One aspect of being back, and one that few venue operators have been prepared for, is a new normal when it comes to parking. From disinfection protoco...

Rowing

Coastal Rowing Could be the Next Olympic Discipline

Mountain biking on water…there’s an image for you. But it’s how the discipline of coastal rowing is being described. And because it tends to attract a...

Street Racing

A New Sport Nobody Wants: Illegal Street Racing

Life imitating art? The Fast & Furious 9, released early last summer and the first Hollywood movie to gross more than $700 million since March of 2020...

Merchandising

Strategies for Sport Organizations to Capitalize on Merchandising

Merchandising is a key revenue driver in the sport industry especially for professional leagues, college athletics programs, and one-off community eve...

Volleyball

Courts Are Back In Session

Played on three surfaces, played at all levels and played around the world, volleyball has been bringing business back to cities in the USA all year. ...

Creating the WOW

Keeping Events Fresh is the Goal: Here’s How to Do It

For event owners, “WOW” moments are key to ensuring that their events reach “must-attend” status for teams, athletes, and fans. Creating that “WOW” mo...