NFHS, SBLive Sports Agree to Corporate Partnership | Sports Destination Management

NFHS, SBLive Sports Agree to Corporate Partnership

Feb 21, 2022

The National Federation of State High School Associations (NFHS) has entered into a new corporate partnership with SBLive Sports (, the fastest-growing high school sports media company in the nation.

SBLive Sports has become the digital destination for high school sports fans and a technology partner of coaches, administrators and several NFHS member state associations, including those in Arkansas, California, Massachusetts, Mississippi, Vermont and Washington. Its platform celebrates high school sports, making it possible for the next generation of fans to follow their favorite teams and players just like they follow the pros.

SBLive Sports offers original content that includes national football and basketball rankings, features from across more than a dozen states, podcasts and player profiles. It also provides exclusive access to scores, schedules, statistics, tournament brackets, gamecasts, live scoring and more.

“The NFHS is thrilled to be entering a corporate partnership with SBLive Sports,” said Dr. Karissa Niehoff, NFHS executive director. “SBLive’s innovative, digital services have already benefitted many member state associations and constituents. From stat tracking to in-depth features to a variety of other resources, SBLive offers something for everyone in the education-based high school sports community.”

In October, SBLive Sports announced a partnership with The Arena Group, joining the online collection of sports brands anchored by Sports Illustrated, which recently ranked No. 6 across Comscore sports media with more than 42 million monthly users.

As part of the three-year partnership, SBLive Sports will be designated an “Official NFHS Corporate Partner” and recognized as the “Media and Data Sharing Sponsor of the NFHS.”

“We are honored to partner with the NFHS as they continue to pave the way to a future in which high school athletics continue to represent a unique opportunity for millions of kids to compete in organized sports and represent their schools, families and themselves,” said Dan Beach, SBLive Sports founder and CEO. “The SBLive Sports Data Hub can become the key component to a better high school sports experience for coaches, players, fans, technology and media companies as we embrace the value of making content more easily accessible to all.”

For more information on SBLive Sports, please visit:

About the National Federation of State High School Associations (NFHS)

The NFHS, based in Indianapolis, Indiana, is the national leadership organization for high school sports and performing arts activities. Since 1920, the NFHS has led the development of education-based interscholastic sports and performing arts activities that help students succeed in their lives. The NFHS sets direction for the future by building awareness and support, improving the participation experience, establishing consistent standards and rules for competition, and helping those who oversee high school sports and activities. The NFHS writes playing rules for 17 sports for boys and girls at the high school level. Through its 50 member state associations and the District of Columbia, the NFHS reaches more than 19,500 high schools and 12 million participants in high school activity programs, including more than 7.9 million in high school sports. As the recognized national authority on interscholastic activity programs, the NFHS conducts national meetings; sanctions interstate events; offers online publications and services for high school coaches and officials; sponsors professional organizations for high school coaches, officials, speech and debate coaches, and music adjudicators; serves as the national source for interscholastic coach training; and serves as a national information resource of interscholastic athletics and activities. For more information, visit the NFHS website at

About SBLive Sports

SBLive Sports (formerly known as Scorebook Live) is a tech-based sports media property with a focus on the high school and youth sports market. SBLive partners with state high school associations, athletic directors, coaches, content partners and brands to deliver sports fans with timely and relevant content to their mobile phones, desktop and social media platforms.

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