Time to Tri Recruiting New Triathlon Participants Through Rock 'n' Roll Marathon for Second Consecutive Year
14 Nov, 2019
As part of the Time to Tri™ initiative, USA Triathlon and IRONMAN® are hosting informational sessions at Rock ‘n’ Roll Marathon Series® expos across the country for the second consecutive year. The experience, paired with free training resources and exclusive first-timer offers, helps Time to Tri reach single-sport athletes who may consider a triathlon as their next racing goal.
Launched by USA Triathlon and IRONMAN in 2018, Time to Tri is an industry-wide initiative to increase triathlon participation across the U.S. by the end of 2020. Through its online hub at mytimetotri.com, the initiative supports new triathletes with free training plans, step-by-step advice on how to get started, motivational tools and other resources.
In addition to the online platform, USA Triathlon and IRONMAN are engaging in proactive outreach to identify new and aspiring triathletes with the running community as a primary target audience.
“We know more triathletes come from a running background than any other sport,” said Chuck Menke, USA Triathlon Chief Marketing Officer. “But aspiring triathletes are often missing the basic resources and advice to help get them started. Through Time to Tri, we’re setting up newbies for early success and an enjoyable first experience which, in turn, grows our multisport community nationwide.”
At each of the 15 U.S. expo stops this year, visitors are connected with local coaches, race directors and clubs who can answer questions and provide guidance. Runners are also shown where to connect with triathlon clubs and facilities in their area, upcoming short-course race opportunities and other resources to begin the journey to their first triathlon finish line.
Expo visitors can take a tour of the beginner-focused resources at mytimetotri.com, where they can select their skill levels in the swim, bike and run to receive a free, customized sprint triathlon training plan. Participants also have the chance to enter a sweepstakes to win a Quintana Roo road bike.
The Rock ‘n’ Roll Marathon Series is the world’s largest running series, taking part in more than 30 destination events around the world every year. Established in 1998, the series is focused on the simple idea of making running fun. Races feature live bands, cheer teams and entertaining water stations, creating a block-party atmosphere for participants and spectators alike.
Race weekend kicks off with a free Health & Fitness Expo showcasing the latest in running gear, sports apparel, health and nutritional information and more. Events culminate with an entertaining finish-line festival featuring some of the biggest names in music, with past performances including Macklemore & Ryan Lewis, O.A.R., Aloe Blacc, Pitbull, Flo Rida, The Band Perry, Fitz and the Tantrums, the Goo Goo Dolls and Bret Michaels.
Already this year, Time to Tri has had a presence at pre-race Health & Fitness Expos for Rock ‘n’ Roll Marathon Series events in Phoenix, New Orleans, Washington, D.C., San Francisco, Nashville, San Diego, Seattle, Chicago and Virginia Beach. The next stop will be the Humana Rock ‘n’ Roll Philadelphia Half Marathon on Sept. 15, followed by five more stops across the country from September-December.
In addition to the Rock ‘n’ Roll Marathon Series Health & Fitness expos, members of the nationwide triathlon community have hosted 27 Time to Tri informational sessions and clinics in 2019 to date to introduce aspiring triathletes to the basics of the sport. Additional sessions and clinics across the country are currently being planned for the fall and winter seasons, and will be added to the online schedule at mytimetotri.com once finalized.
For more information about Time to Tri, including a pledge form for industry leaders, beginner-friendly resources and free training plans, visit mytimetotri.com. For more information about the Rock ‘n’ Roll Marathon Series, visit runrocknroll.com.
Time to Tri™ Expo Booth Stops | 2019 Rock ‘n’ Roll Marathon Series
Jan. 20 — Humana Rock ‘n’ Roll Arizona Marathon & Half Marathon
Feb. 10 — Humana Rock ‘n’ Roll New Orleans Marathon & Half Marathon
March 9 — United Airlines Rock ‘n’ Roll Washington D.C. Marathon & Half Marathon
April 7 — United Airlines Rock ‘n’ Roll San Francisco Half Marathon
April 27 — St. Jude Rock ‘n’ Roll Nashville Marathon & Half Marathon
June 2 — Rock ‘n’ Roll San Diego Marathon & Half Marathon
June 9 — St. Jude Rock ‘n’ Roll Seattle Marathon & Half Marathon
July 21 — Humana Rock ‘n’ Roll Chicago Marathon & Half Marathon
Sept. 1 — Rock ‘n’ Roll Virginia Beach Half Marathon
Sept. 15 — Humana Rock ‘n’ Roll Philadelphia Half Marathon
Oct. 6 — Michelob ULTRA Rock ‘n’ Roll San Jose Half Marathon
Oct. 20 — Rock ‘n’ Roll Denver Half Marathon
Nov. 3 — Humana Rock ‘n’ Roll Savannah Marathon & Half Marathon
Nov. 17 — Humana Rock ‘n’ Roll Las Vegas Marathon & Half Marathon
Dec. 8 — Humana Rock ‘n’ Roll San Antonio Marathon & Half Marathon
About USA Triathlon: USA Triathlon is proud to serve as the National Governing Body for triathlon, as well as duathlon, aquathlon, aquabike, winter triathlon, off-road triathlon and paratriathlon in the United States. Founded in 1982, USA Triathlon sanctions more than 4,300 events and connects with more than 400,000 members each year, making it the largest multisport organization in the world. In addition to its work at the grassroots level with athletes, coaches, and race directors – as well as the USA Triathlon Foundation – USA Triathlon provides leadership and support to elite athletes competing at international events, including International Triathlon Union (ITU) World Championships, Pan American Games and the Olympic and Paralympic Games. USA Triathlon is a proud member of the ITU and the United States Olympic & Paralympic Committee (USOPC).
About The IRONMAN Group: As part of Wanda Sports Group, The IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll Marathon Series®, IRONKIDS®, ITU World Triathlon Series, premier running events including the Standard Chartered Singapore Marathon™ and The Sun-Herald City2Surf® presented by Westpac, Ultra-Trail® World Tour events including Tarawera Ultra and Ultra-Trail Australia™, mountain bike races including the Absa Cape Epic®, road cycling events, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Since the inception of the iconic IRONMAN® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with more than 235 events across 55+ countries. For more information, visit www.ironman.com.