Going ‘Extreme’ With Skateboarding and BMX Events | Sports Destination Management

Going ‘Extreme’ With Skateboarding and BMX Events

Jan 06, 2015 | By: Michael Popke

Photo courtesy of Deschutes Fair & Expo
Believe it or not, the X Games have been with us for almost 20 years. What began in 1995 as an event developed by ESPN to showcase such so-called extreme sports as skateboarding and BMX has spawned an entire lifestyle.

Although community leaders and residents still battle over whether to build skateparks — which often double as BMX parks — a greater yet gradual understanding of the activities and their participants appears to be emerging.

“Skateboarding and BMX have actually put us on the map,” says Tammy Dunn, sports development manager at the Snohomish County (Washington) Sports Commission. The county boasts a USA BMX-sanctioned track and 10 skateparks, and is an early leader in the U.S. revival of distance skateboarding.

Photos courtesy of Jason McGuire
The sports also provide alternatives for individuals who don’t participate in more traditional athletic activities. “One 14-year-old girl told me our skatepark saved her life,” says Lisa Fabian, executive director of the Nashoba Youth Foundation in Poteau, Oklahoma, which is focused on using skateparks to improve the quality of life in rural, low-income southeastern Oklahoma. “She was suicidal. Her counselor walked in on her when she had a gun to head. People at the skatepark just accept her for who she is.”

In many cases, local skateboarding and BMX organizations operate the parks and organize charitable and competitive events; convention and visitors bureaus piggyback off of them.

“CVBs now have our events on their radar,” says Nick Adams, chief marketing officer for Chandler, Arizona-based USA BMX, which sanctions more than 350 tracks and more than 12,000 events in the United States. “Our sport has grown, and the perception of the sport has changed, so the need to interact with the local CVB has increased. More and more communities realize the impact the sport can bring.”

Double Duty

While it’s true that many skateparks double as BMX parks, the obvious connections between skateboarding and BMX end there, according to Adams. “Skateboarding and BMX are really two totally different sports,” he explains. “BMX freestyle has a lot in common with skateboarding, because they share the same parks and some of the same tricks. But beyond that, they don’t have much in common.”

That said, and for the purposes of this article, both sports share the spotlight because they’ve been on the leading edge of extreme sports growth. BMX racing debuted at the 2008 Summer Olympic Games in Beijing, and Scott Blackmun, chief executive officer of the United States Olympic Committee has gone on record stating that “skateboarding could do for the Summer Olympics what snowboarding did for the Winter Olympics.”

What’s more, some locales specialize in both sports. In addition to its skateparks (more on those later), Snohomish County is home to McCollum Park BMX, a privately operated facility in Everett, Washington. In August, the track hosted an annual three-day weekend of BMX excitement, including a Race for Life charity event for The Leukemia & Lymphoma Society on Friday, a Pro-Am event with $10,000 in prize money on Saturday and state championship qualifying races on Sunday.

A total of 820 riders participated, Dunn says. While most of them traveled from within the state, many brought their families — and not just to watch. “BMX is really a family sport,” Dunn says.

Photo courtesy of Tammy Dunn, Snohomish County Sports Commission
USA BMX offers opportunities for kids as young as 18 months (riders use Strider bikes without pedals to develop balance and coordination) and for adults 60 years and older. “It’s conceivable to have a grandchild, mom and dad, siblings and Grandpa all competing at the same event,” Adams says.

Race Results

Dan Despotopulos knows how important BMX racing can be for a destination’s tourism economy. As the Deschutes County (Oregon) Fair & Expo Center’s facility director, he’s in the midst of overseeing a long-term arrangement with USA BMX to host the Great Northwest Nationals for 12 straight years — from 2008 through 2019. Now, in cooperation with Smith Rock BMX, an area organization that operates a track in Redmond, he wants to make sure the event stays at the center.

Held every April on a 40,000-square-foot arena floor filled with dirt, the Great Northwest Nationals attracts riders from up to 14 states, as well as Canada and Mexico. “This isn’t just a fairgrounds,” Despotopulos says about the sprawling area that spans 320 acres, including the arena and four large conference centers, which attract up to 400 events per year. “This facility opened in 1999, and it was built for the future. We still have so much room to expand.”

Photo courtesy of International Distance Skateboard Association
Halfway across the country, in northeastern Oklahoma, the Miami Convention and Visitors Bureau has partnered with the private operator of a local city-owned track called Miami BMX to promote state and regional events. On July 4th weekend, the track will host a USA BMX Gold Cup Central Region event expected to draw several hundred racers from up to eight states. The city is working with Miami BMX officials to build permanent restrooms and spruce up the facility before summer.

Meanwhile, the track also hosts regular weekly races, which bring lots of traffic and dollars into the city of 13,500 residents. “You can tell when Miami BMX has some kind of event, because we see a bump in our numbers,” says Amanda Davis, executive director of the Miami Convention and Visitors Bureau. “People just don’t get in their car and drive to Miami, Oklahoma. We’ve got to be creative.”

To that end, Davis and other city officials are helping the Miami BMX track, one of only four in the state, burnish its reputation and attract more competitions. “We absolutely take care of our event owners,” she says. “An extra 1,500 people in town is a big deal for us.”

Another big deal is the fact that St. Cloud, Minnesota, ranks third in the country in the number of active BMX riders, right behind California and Florida. “When you consider that we can only ride four months of the year, that’s phenomenal,” says Kelly Sayre, director of sports and special events at the St. Cloud Area Convention and Visitors Bureau, adding that Alise Post, a four-time USA Cycling BMX national champion and a member of the U.S. women's BMX cycling team at the 2012 Summer Olympics, hails from St. Cloud.

Pineview Park BMX, site of the 2015 USA BMX Land O’Lakes Nationals, offers racing and practices nearly every day of the week, Sayre says, and in recent years has hosted state competitions, fundraising events and clinics. Post and her family have been instrumental in revitalizing Pineview Park BMX — formerly a run-down city park.

Photo courtesy of Action Sports Kids Foundation

From BMX to SBSX

Back to Snohomish County: Remember the 10 skateparks strategically located throughout the county? One of them, the Mukilteo Y Skate Park (affectionately called  “The Muk” by locals) is one of the largest in Washington. Spanning 20,000 square feet, The Muk recently added a 28-foot indoor mini ramp and hosts camps and competitions — most notably the skateboarding component of the Subway© Washington Games held in conjunction with the Seattle Sports Commission. 

In an effort to combine the skill of skateboarding with the thrill of BMX racing, Snohomish County also is home to the annual Arlington Centennial Trail Skateboard Push Race. Sanctioned by the International Distance Skateboard Association, the two-day October event involves skateboarders racing on a one-mile course for one-mile, 5K and half-marathon distances.

Photo courtesy of Deschutes Fair & Expo
Arlington also became the first city in the country to temporarily house a traveling Skateboard Supercross (SBSX) track that is “like a little race car short track,” Dunn says. Set up for lessons and racing on three consecutive weekends in October, SBSX offers communities a skatepark experience without building or maintaining a skatepark. “We officially launched this program,” Dunn says, adding that she expects SBSX to gain popularity in 2015. “The track was shipped to us brand new.”

Wheel Progress

While push races and SBSX have attracted many travelers to Arlington, Washington, officials in Round Rock, Texas, hope the city’s 14,000-square-foot Shylah Dame Skate Park will put that already sports-crazed community on the extreme sports map. “We’ve always wanted to expand into X Games-type sports,” says Rick Atkins, director of the city’s parks and recreation department. “And we knew our residents needed a facility like this.”

Opened in 2004, the facility boasts street and bowl components, and hosts local and professional competitions, classes and open skates. Touring musicians also like to make stops to get in a little recreation between gigs, turning the skatepark into impromptu meet-and-greet sessions. 

Photo courtesy of Action Sports Kids Foundation
Round Rock officials have discussed building a BMX track for years, but haven’t been able to secure enough land to make that happen. “We need to get into the BMX market,” Atkins says. “We keep up with trends, and we want to make sure we have something available for everybody in our community.”

In St. Cloud, the popularity of the St. Cloud Skate Plaza has reached national levels, too. The Youth Shelter Supply, a local skate shop, oversees competitions, camps, demos, barbecues and site cleanups.

Every July, the park plays host to the Midwest Region’s Volcom Stone Wild in the Parks touring series, in which boarders from multiple states vie for an opportunity to compete in a national event held at the lifestyle apparel company’s headquarters in San Clemente, California. “St. Cloud has the biggest public skatepark in Minnesota,” Pettit says, “and that’s what an event like this needs.”

Local Attention

Some communities build skateparks strictly for local residents; if they wind up generating tourism dollars or becoming destinations for other skateboarders, that’s a bonus.

Photo courtesy of Miami Convention & Visitors Bureau
A pair of skateparks in Glendale, Arizona, X-Court and Foothills Sk8 Court Plaza, attract users from around the area. “They’re great gathering places for our young and young at heart,” says Lorraine Pino, manager of the Glendale Convention & Visitors Bureau. But with X-Court providing 26,000 square feet of concrete for boards, bikes and blades, it may not be strictly for locals much longer. This facility is on the verge of losing its best-kept-secret status – in a good way.

In Poteau, Oklahoma, the nonprofit Nashoba Youth Foundation secured grant money from the state and the Tony Hawk Foundation to build two skateparks, Off Broadway Skatepark in 2012 and Nashoba Skatepark in nearby Heavener in 2013, designed to meet the needs of at-risk youth. Eventually, events started to evolve, anchored by the Oklahoma Slam Skate for Autism Awareness, which draws pros and out-of-towners. Next, Fabian says she’d love to provide the BMX riders who use the skateparks with an event of their own: “It’d be awesome to have something just for them.”

Photo courtesy of City of Round Rock
The eight skateparks in Long Beach, California, came from humble beginnings, too. Since 2000, former city council member Mike Donelon has helped foster a large community of skateboarders and BMXers that have converted the local scene into a national one. Bixby Park, among the most iconic in the United States with its simple design featuring no ramps, stairs or rails, attracts boarders from all over the world.

Donelon founded the Action Sports Kids Foundation to raise money for these parks, and a ninth skatepark is expected to open in 2015. He notes that the Long Beach Area Convention & Visitors Bureau is a big skatepark supporter, and officials there refer all skateboard-related inquiries to him.

“We don’t attract a lot of other sporting events to Long Beach, because we’re not Orange County,” Donelon says, tongue only partially in cheek. “But Long Beach is a destination place for skateboarding and BMX. There are always pros here.” 

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