Teresa Johnson

Teresa Johnson, a seasoned marketing and media relations leader, has more than 17 years of experience driving revenue growth, building high-performance teams and executing strategic transformations across the outdoor sports and archery industries. She has worked with the Archery Trade Association (ATA), USA Archery and as Press Officer for the U.S. Olympic Archery Team at the 2012 London Games. While with the World Archery Federation, Teresa designed and implemented social media strategies that significantly expanded the organization’s digital presence across Facebook, X and Instagram, driving real-time engagement and increasing audience reach.