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Michael Popke

Michael Popke

Michael Popke is an award-winning journalist with 25 years of professional experience in print and digital media. For 15 years, he was managing editor of Athletic Business, the leading business-to-business magazine and website for athletic, fitness and recreation professionals. He also has coached baseball, basketball and softball, worked as a USA Swimming stroke-and-turn official and is an avid high school sports and aquatics safety supporter. Michael owns Two Lakes Media Group and lives in the Madison, Wisconsin, area.


Article | November 4, 2015
Volleyball Spiking to New Heights   

By: Michael Popke

Volleyball, according to CVBs and sports commissions, is a sure-bet sport. In any Olympic cycle, it’s one of the most closely watched events....more >>


Case study | November 3, 2015
Lincoln Emerges as the ‘Big Little City’ That Could   

By: Michael Popke

A well-kept secret? Not anymore. Lincoln, Nebraska, is emerging as a world-class destination when it comes to hosting sports. The wide variety of...more >>


Article | August 25, 2015
Flying High: Communities are Capitalizing on their Strengths to Grow Gymnastics Events   

By: Michael Popke

To keep gymnastics events flying high, cities across the U.S. have gotten creative. Whether it means creating and investing in new events, forming...more >>


Article | June 17, 2015
Hitting the Road - Marathons, Triathlons and Novelty Runs Co-Exist, Making Running a Truly Universal Activity   

By: Michael Popke

The landscape of running and road sports continues to evolve, with a new trends (color runs, obstacle races, etc.) gaining a foothold.


Article | April 29, 2015
Running Skills: More Cities are Partnering with Facilities, Coaches and Clubs to Promote Finish-Line Destinations   

By: Michael Popke

It’s the oldest sport in the world, but track & field isn’t resting on its laurels. Its athletes are constantly evolving, and destinations have...more >>


Case study | April 29, 2015
Sports Central: Known For Many Sports, this OKC Suburb Also Embraces the Paralympic Movement   

By: Michael Popke

Soccer, swimming and golf are popular in Edmond, but this Oklahoma City suburb also is setting a new standard for serving athletes with physical...more >>


Article | February 17, 2015
Pool Priorities   

By: Michael Popke

Swimming and diving meets are big business, and there are a host of aquatics facilities ready to welcome events. What features does it take to host a...more >>


Case study | February 16, 2015
Sports Leading the Way in Lewisville, Texas   

By: Michael Popke

Lewisville, Texas, is one of the fastest-growing cities in the United States, plus it’s home to several dozen sports fields, a great new natatorium...more >>


Case study | January 7, 2015
Greensboro, North Carolina - Expansive Coliseum Facilities Make ‘Tournament Town’ A Top Choice   

By: Michael Popke

Greensboro, known in the trade as ‘Tournament Town,’ has hosted NCAA hoops for decades, and continues its tradition of success this year. In...more >>


Article | January 6, 2015
Going ‘Extreme’ With Skateboarding and BMX Events   

By: Michael Popke

Once labeled extreme and edgy, skateboard and BMX are moving into the mainstream as cities increasingly offer facilities to challenge and excite...more >>


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