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Mary Helen Sprecher

Sports Destination Management


Mary Helen Sprecher

Mary Helen Sprecher is the managing editor of Sports Destination Management. She has been a technical writer for more than 25 years with the American Sports Builders Association (ASBA), the national association of designers, builders and suppliers of materials for athletic facilities, and as such, has written for a variety of magazines in the sports and fitness industry. Sprecher has written on various topics relating to sports facility design, construction and supply, as well as sports medicine and health issues.

Previously, she was a full-time newspaper reporter in Baltimore, Maryland and has been an instructor in the College of Graduate and Continuing Studies at Goucher College, where she taught meeting and event planning courses.


Case study | January 14, 2014
Winston-Salem, North Carolina: The Sports Town with the Element of Surprise   

By: Mary Helen Sprecher

Winston-Salem, North Carolina, is located in the Piedmont Triad (sometimes just called the Triad), meaning the three major cities of Winston-Salem,...more >>


Case study | November 13, 2013
Lewisville, Texas: The Seamless Sports Experience   

By: Mary Helen Sprecher

The grand slam in baseball or softball. The quick goal in soccer. Some things are just better because they happen fast.


Case study | November 13, 2013
Rolla, Missouri: Small Town Charm, Big-Time Sports   

By: Mary Helen Sprecher

When a team is ‘on the bubble, it’s on the verge of taking the next big step. Rolla, Missouri, is on the bubble as well.


Article | November 6, 2013
Building A Great Event From The Ground Up   

By: Mary Helen Sprecher

It’s possible to talk forever about good sportsmanship and happy spectators, but the truth is this: great sports events are built from the ground...more >>


Article | June 27, 2013
USA Synchro: An Interview with Julie Fabsik-Swarts   

By: Mary Helen Sprecher

USA Synchro is based in Indianapolis and serves as the National Governing Body (NGB) for the sport of synchronized swimming which is featured in the...more >>


Article | May 1, 2013
Today's Industry Leaders: Follow the Stars to Some of the Fastest-Growing Destinations on the Horizon   

By: Mary Helen Sprecher

The growth of the sports tourism business is nothing short of phenomenal. Everywhere we turn, catchphrases like 'recession-proof industry' and...more >>


Article | February 29, 2012
Onward and Upward: NASC Celebrates 20 Years   

By: Mary Helen Sprecher

You have e-mail. You have Google. You have phones (the smart kind and the other kind). But to connect, really connect, with the information you want...more >>


Article | December 31, 2010
Acing the Location: Finding the Right Location for Your Next Tennis Event   

By: Mary Helen Sprecher

Tennis is riding a wave of popularity, thanks to its heightened profile, the star power of its top players and its many new player initiatives. It's...more >>


Article | October 31, 2010
Wrestling with Location Decisions?   

By: Mary Helen Sprecher

Wrestling is one of those sports that is easy to define, but harder to actually picture, since so much variety exists within the sport itself. Our...more >>


Article | August 31, 2010
Volleyball: Spiking the Right Location   

By: Mary Helen Sprecher

It's a great pastime at church picnics to help burn off those extra helpings of hot dogs and potato salad. It's also an Olympic sport played by...more >>


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