College Creates 'Soccer Track' in Sport Management | Sports Destination Management

College Creates 'Soccer Track' in Sport Management

Mar 12, 2015 | By: Mary Helen Sprecher
Colorado University to Offer Soccer Business Degree

Here’s a kick: a sport management program with a soccer major.

An article by Paul Kennedy in Soccer America Daily noted the following:

"The University of Colorado-Colorado Springs College will be offering a business degree with a dedicated soccer “track," becoming the first American university to start such a program. MLS's Colorado Rapids will partner with the UCCS College of Business.

Only 23 students a year will be accepted on to this program, which will begin in the fall.

“We have worked diligently to build our relationships with the Colorado Rapids to provide the type of rigorous professional learning experience students need to launch successful careers in the soccer industry,” said Eric Olson, director of the sport management program. “In the ultra-competitive world of sports business, this is the kind of education and experiential training that opens doors and sets you apart as a sports professional.”

The Rapids' front office will provide real-world learning experiences in areas such as marketing, digital media, ticket sales, sponsorship sales and soccer operations.

Whether this will be the first of many sport management programs that offer sport-centric concentration remains to be seen; however, it is certain this development will see scrutiny from other educational institutions looking to attract students. And with soccer growing in the U.S., it is fair to say the University chose the right sport as a litmus test.