Sports Branding is Not for the Faint of Heart | Sports Destination Management

Sports Branding is Not for the Faint of Heart

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Dec 20, 2012

This paper explores the various challenges marketers and sports teams have to keep fans loyal and active with their brand. It examines the impact of re-branding and the popularization of social media tools within sports organizations to increase brand loyalty
and revenues.

Provided by: Design Lounge

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