Southeast | Sports Destination Management

Myrtle Beach Area Chamber and Visit Myrtle Beach Announce New Leadership Structure

News Sep 29, 2025

Organization to Strengthen Mission to Improve Quality of Life Across Grand Strand

Volusia County to Host Swim Workshops for Aspiring Lifeguards

News Sep 29, 2025

Volusia County Beach Safety is offering free swim workshops in October to help aspiring lifeguards...

Nike Replaces UnderArmour as Official Provider to Auburn University

Auburn University Announces Multi-Year Deal with Nike

News Sep 29, 2025

Nike signed a 10-year deal to become the official outfitter of Auburn University's athletic teams, beginning July 2025. Nike replaces Under Armour, which had supplied Auburn's athletic teams since 200...

Fast and Adrenaline-Fueled, Beach Sprint Gathering Speed Ahead of LA28

Article Sep 25, 2025 | By: Mary Helen Sprecher

A new entry in the 2028 Games in Los Angeles is beach sprint, a hybrid of running and rowing. What’s...

It’s Always GAME ON in Rutherford County

Destination Spotlights Sep 25, 2025

Rutherford County is a thriving Southern destination, 30 miles from Nashville, home to the cities of Murfreesboro, Smyrna, La Vergne and Eagleville and within a day’s drive of half the U.S. population...

After Facing Down Hurricane Helene in 2024, Sports Destinations Welcome Fall Tourism

Fall Sports Destinations Storm Back After Helene, Welcoming Leaf Tourism

Article Sep 25, 2025 | By: Mary Helen Sprecher

Last year, Hurricane Helene rained on Asheville’s parade. Asheville, in addition to being a sports h...

Alcohol consumption has long been associated with sports, at least at the college and pro levels, and sales of beer, wine and mixed drinks are a dependable a revenue stream. But the recent news that Americans are drinking less, and the fact that non-drinkers want their own spaces, has encouraged many sports events and venues to hit the reset button.

Sober Tailgating and Alcohol-Free Seating: Rethinking Drinking in Sports

Article Sep 25, 2025 | By: Mary Helen Sprecher

Alcohol consumption has long been associated with sports, at least at the college and pro levels, an...

USGA’s Pathways Launch Program Engages Golf Industry to Advance Next-Generation Careers

News Sep 25, 2025

The USGA has announced a groundbreaking collaboration with eight major golf entities, including the...

Renovation of King’s North at Myrtle Beach National on Track for Early October Reopening

News Sep 24, 2025

Phase 2 of the highly anticipated renovation of King’s North at Myrtle Beach National is...

Cary Police Department to Host Annual Activity

News Sep 24, 2025

Attendees can connect with staff from the Cary Police and Fire departments, along with...