In the realm of college sports, the spectators play a vital role to the overall experience of the sporting event. However are all spectators fans,... More>>

Buffalo Wild Wings announced that it has entered into a partnership with the NCAA. The agreement designates Buffalo Wild Wings as the “Official... More>>

USA Triathlon announced today the 40 events from across the United States that will comprise the second annual USA Triathlon Youth Aquathlon Splash &... More>>

K&K Insurance Group, Inc., a sister company to Affinity Insurance Services, Inc. and a managing general underwriter, today announced a new specialty... More>>

This month, leading sports and fitness industry companies and organizations, as well as other corporate partners, will launch PHIT America, an... More>>

Tennis participation in the U.S. grew 4% in 2012, topping 28 million players for the first time since 2009, according to an annual survey by the U.S.... More>>

Larry Haemmerle, President of the Board of Directors for USA Racquetball, has announced that Steve Czarnecki has been selected as the new Executive... More>>

In January 2012, the NCAA’s Board of Directors voted to ban 7-on-7 football games, leagues, camps or other “non-scholastic” sport enterprises... More>>

This paper explores the various challenges marketers and sports teams have to keep fans loyal and active with their brand. It examines the impact of... More>>

Best practices to make sports marketing pay off More>>