USA Triathlon today announced supplier-level sponsorship agreements with endurance sports industry leaders Raceday Transport, SelfGrip Athletic Tape and Virtual Race Bags. The partnerships will direct...

Newest U.S. Olympic Committee sponsor counts down to the 2014 Olympic Winter Games in Sochi, Russia, featuring 15 U.S. Olympians, Paralympians and hopefuls at employee celebrations across the countr...

Buffalo Wild Wings announced that it has entered into a partnership with the NCAA. The agreement designates Buffalo Wild Wings as the “Official Hangout of March Madness” and includes marketing, media ...

K&K Insurance Group, Inc., a sister company to Affinity Insurance Services, Inc. and a managing general underwriter, today announced a new specialty program designed for groups organizing walk or run ...

This month, leading sports and fitness industry companies and organizations, as well as other corporate partners, will launch PHIT America, an educational, advocacy, and social media marketing campaig...

Tennis participation in the U.S. grew 4% in 2012, topping 28 million players for the first time since 2009, according to an annual survey by the U.S. Tennis Association and Tennis Industry Association...