This report ranks the social media performance of 35 international federations of the IOC from March 2017 to February 2018.
The IOC has a released a report, showcasing the ways Rio was "made a better place" by the presence of the 2016 Summer Games.
Tokyo has released its report on the plan to create a sustainable and eco-friendly 2020 Olympic and Paralympic Games.
While much is promised to cities who bid on the Olympics, the reality may not live up to the hype.
While some cities are shying away from hosting the Olympic Games, there can be little doubt of their tremendous impact on tourism.
A study of the economic impact of the FISE World Montpellier 2014 (Festival International Sport Extreme, or international extreme sports event).
Sports are fun and playing sports can be wonderful for kids: they get a healthy workout, learn to appreciate physical fitness, and they learn other...
This paper explores the various challenges marketers and sports teams have to keep fans loyal and active with their brand. It examines the impact of...
As the Olympic Games celebrates historic achievements in gender equity, Ernst & Young launches new white paper on enhancing diversity in sports,...
Best practices to make sports marketing pay off