Just Women's Sports to host star-studded WNBA All-Star Event with Lisa Leslie and Famous Footwear

Just Women’s Sports is heading to WNBA All-Star Weekend with its most ambitious event presence yet, hosting a multi-faceted activation in partnership with Famous Footwear on Saturday, July 19th from 2:00-6:00 p.m. at 110 S Pennsylvania St. in Indy.
 

JWS’ partnership with Famous Footwear includes a multi-part activation designed to merge back-to-school excitement with All-Star energy.

 

The star-studded activation will feature player interviews, giveaways, fan contests and more, and will be free to all WNBA fans. Visitors will be greeted by a Famous Footwear Shoe Tunnel — and the first 50 fans will be given a gift-card to Famous Footwear for their back-to-school needs. 
 

WNBA legend Lisa Leslie and her son recently visited a Famous Footwear store to shop sneakers and talk all things style, school, and sport. The behind-the-scenes content will roll out as part of a broader back-to-school campaign in July.
 

The activation will also feature a live recording of Between the Lines with Lisa Leslie. The taping will see Leslie in conversation with a series of special guests to be announced in the weeks to come. The intimate setting will highlight the WNBA’s evolution and cultural resonance, with JWS capturing and distributing the best moments across its social platforms.
 

“WNBA All-Star has become the crown jewel of the women’s sports calendar, and we’re thrilled to be showing up in a major way across the entire weekend,” said Just Women’s Sports CEO Haley Rosen. “This is a chance to celebrate and accelerate the strides the W has made in recent years as it’s cemented itself in the cultural landscape.”

“As big fans of women’s sports ourselves, and knowing how much it means to our customers, we are thrilled to partner with JWS for All-Star Weekend,” said Holly Campbell, Senior Vice President Marketing Famous Footwear. “This activation provides a unique opportunity for us to engage with other sports fans directly fostering connections and creating fun memories during such an exciting time for the league.”