Experience Kissimmee Named Official Destination Partner for England Netball | Sports Destination Management

Experience Kissimmee Named Official Destination Partner for England Netball

Feb 21, 2024

England Netball has announced a new multi-year deal that will see Experience Kissimmee, the tourism authority for Osceola County, Florida, become the Official Travel Destination Partner for the Netball Super League (NSL), England Netball and The Vitality Roses.

The three-year agreement begins immediately and was initiated with a visible presence for Experience Kissimmee at the NSL’s Season Opener which took place on Saturday 17 February at the Motorpoint Arena in Nottingham.

Speaking about the announcement, Mark Foster, Chief Commercial Officer at England Netball said: “We’re delighted to welcome Experience Kissimmee as our Official Travel Destination Partner to our growing roster of sponsors. With our shared ambition of championing women’s sport, enhancing the agenda for women’s sport will be central to our partnership and we’re excited to work together to bring unique opportunities to our players, clubs and fans.

“This deal is also testament to the undeniable momentum within netball and validates the growing interest and potential within our sport. It also reinforces the fact that netball offers valuable opportunities for commercially savvy brands looking to captivate female-focussed audiences and connect with fans in a way that only women’s sport can.”

As part of the partnership, Experience Kissimmee will own the naming rights to the Player of the Match award at all broadcast NSL matches whilst showcasing the destination of Kissimmee to netball fans nationwide. The collaboration will also provide opportunities for clubs and schools from the UK to enjoy exclusive training camps in the stunning setting of Kissimmee, Florida, offering a blend of high-quality facilities and unforgettable experiences.

DT Minich, CEO Experience Kissimmee said “This exciting partnership, kicking off as the Netball Super League season begins, will bolster Experience Kissimmee’s international recognition, and it will also help our Central Florida community by bringing England’s top Netball players to the destination, where they will compete in our reputable sports venues and spend their free time enjoying our incredible accommodations and restaurants.”

Jessica Beers, Executive Director Kissimmee Sports Commission added: “Experience Kissimmee is proud to champion the advancement of women in sports by partnering with the Netball Super League and England Netball. This partnership aligns with Experience Kissimmee’s values and England Netball’s commitment to fostering a welcoming family environment at all their events. With the United Kingdom standing as our largest international market, this collaboration not only extends our sports marketing reach within the UK but also facilitates connections with vital markets across the globe, to amplify our impact and engagement.”

Experience Kissimmee is currently the Official Travel Destination Partner of the NFL in the UK, but this is the first time they have extended their support into women’s sport, underlining their commitment to diversifying their sponsorship portfolio and speaking to a female audience who are so influential when it comes to holiday-making decisions within the home.*

The announcement comes off the back of the news that for the first time, fans will be able to watch the action from the NSL live throughout the season on both Sky Sports and across the BBC as part of a landmark broadcast arrangement for the sport.

*According to research conducted by the Women’s Sport Trust

(Click to Expand)