White Papers

Economic impact report on sports in the Los Angeles area, compiled by LA Sports and the LA Chamber of Commerce.

AIR Report: Athletic departments of most public colleges and universities in NCAA Division I sports typically spend three to six times as much per athlete as their institutions spend to educate each...

Today’s sport organizations have multiple ways of connecting with their fans, including social media, fantasy leagues, facility tours, and others. Many are developing Sports Fantasy Camps to allow...

2012 Honolulu Marathon & Race Day Walk Statistics and Economic Impact, compiled by Jerome Agrusa, Ph.D., Professor, Travel Industry Management, College of Business Hawaii Pacific University

The purpose of this study was to explore the current scenario of interscholastic athletics in terms of the existence and enforcement of risk management plans within high school athletic departments....

In the realm of college sports, the spectators play a vital role to the overall experience of the sporting event. However are all spectators fans, or is the word “fan” reserved for only someone...

Sports are fun and playing sports can be wonderful for kids: they get a healthy workout, learn to appreciate physical fitness, and they learn other lessons like being a team player and how to lose a...

This paper explores the various challenges marketers and sports teams have to keep fans loyal and active with their brand. It examines the impact of re-branding and the popularization of social media...

As the Olympic Games celebrates historic achievements in gender equity, Ernst & Young launches new white paper on enhancing diversity in sports, business, society and the global economy

Best practices to make sports marketing pay off