Sports Business News

The Happy Valley Sports & Entertainment Alliance (HVSEA) announced the hiring of Eric Engelbarts, STS, to lead the effort to elevate Happy Valley.

Happy Valley Sports & Entertainment Alliance names executive director

The Happy Valley Sports & Entertainment Alliance (HVSEA) announced the hiring of Eric Engelbarts, STS, to lead the effort to elevate Happy Valley.

Next Gen Lithium Becomes Official Sponsor of Major League Fishing Toyota Series, Expands Tournament Rewards Contingency

Next Gen Lithium Becomes Official Sponsor of Major League Fishing Toyota Series, Expands Tournament Rewards Contingency

Premier Lithium Battery and Charger Manufacturer Signs New Sponsorship Agreement for 2023 Season

Troon Partners Network Names Ryan Pensy Vice President, Strategic Partnerships

Troon Partners Network Names Ryan Pensy Vice President, Strategic Partnerships

Pensy To Lead Division That Connects Companies/Brands With World of Troon, Sabrina Hale Elevated To Account Manager For Troon Partners Network

John Gibbons

John Gibbons, Rhode Island Sports Commission Exec, Passes Away at 63

Originally employed by the Providence Warwick CVB, Gibbons moved to the role of Executive Director of the Rhode Island Sports Commission, where he was termed a transformational leader.

Bushmills Irish Whiskey announced as the Official Whiskey of the  PGA TOUR in four-year partnership

Bushmills Irish Whiskey announced as the Official Whiskey of the PGA TOUR in four-year partnership

Agreement with parent company Proximo Spirits also extends Maestro Dobel Tequila as TOUR’s Official Tequila partner through 2026.

USA Bobsled/Skeleton (USABS) announced today the signing of LifeBrand as an Official Supplier for the organization.

USA Bobsled/Skeleton Announces LifeBrand as Official Supplier

USA Bobsled/Skeleton (USABS) announced the signing of LifeBrand as an Official Supplier for the organization.

The National Federation of State High School Associations (NFHS) and Ephesus Sports Lighting have extended their corporate partnership for an additional three years.

Ephesus Sports Lighting Renews Corporate Partnership with NFHS

The National Federation of State High School Associations (NFHS) and Ephesus Sports Lighting have extended their corporate partnership for an additional three years.

National Center for Spectator Sports Safety and Security Continues to Strengthen Foothold in Industry

National Center for Spectator Sports Safety and Security Continues to Strengthen Foothold in Industry

Millions of spectators attend sports/entertainment events across the globe every year. And with that massive audience comes the ever-present threat of violence or terrorist acts.

Agreement establishes common goal to promote and grow the game globally for the benefit of all stakeholders, ends litigation

PGA TOUR, LIV Golf to Merge

Agreement establishes common goal to promote and grow the game globally for the benefit of all stakeholders, ends litigation.

'Gen Green' continues Wilson's commitment to creating a better world through sport

Wilson® Introduces Gen Green™ Collection

'Gen Green' continues Wilson's commitment to creating a better world through sports.