USA Bobsled/Skeleton Announces Resigning of REIGN as Partner | Sports Destination Management

USA Bobsled/Skeleton Announces Resigning of REIGN as Partner

Oct 16, 2023

 USA Bobsled/Skeleton (USABS) announced the resigning of REIGN Body Total Fuel as a partner of the organization. 


REIGN is redefining the performance energy drink category through its innovative, better-for-you beverages specially designed for athletes and those wanting a boost of caffeine in a healthier way. 


REIGN has been a supporter of USABS for years. Their contributions to the organization include leading the initiative to produce Citizen Athlete, a documentary following the women who represented the United States in the last Games. At the 2023 Mammoth Film Festival, the documentary won the “Best Action Sports Film” award. Moving forward, REIGN is helping promote the film with potential streaming services. 


“USABS is thrilled with the extension of our partnership with Reign Total Body Fuel. Reign's continued support and dedication to fueling our athletes has been invaluable, and we are grateful to have them by our side as we look towards an exciting 2023/2024 bobsled and skeleton season," Aron McGuire, CEO of USABS, shared about the partnership continuation.


“Reign Total Body Fuel is excited to continue our partnership with the USA Bobsled/Skeleton teams and fueling their athletes and coaches as they prepare for the 2023/2024 season.  As a performance energy drink, we strive to partner with the best athletes to help them compete with purpose and at their peak. We look forward to what the teams will accomplish together this season,” shared Braden Williams,  REIGN Brand Manager.

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