Sports Business News

JM Smucker Logo

JM Smucker Named Official Sponsor of US Olympic and Paralympic Teams Through 2016

The United States Olympic Committee today announced that The J.M. Smucker Company will be an official sponsor of the 2014 and 2016 U.S. Olympic and Paralympic Teams in Sochi, Russia, and Rio de Janeir...

TIA Logo

Total Tennis Economy Grows 3.1% in 2012 to $5.57 Billion

The total value of the U.S. tennis economy grew by just over 3% last year, up to $5.57 billion. The data is found in the Tennis Industry Association's annual "Economic Index," created to evaluate the ...

Legacy Credit Union Indy Logo

Legacy Credit Union Signs On as Title Sponsor of Indy Lights Event at Barber Motorsports Park

Legacy Community Credit Union has signed on as the title sponsor of the 2013 Firestone Indy Lights Race, to be held in April at Barber Motorsports Park.

Running USA logo

2013 National Runner Survey Now Available

The 2013 National Runner Survey tracks not only runner demographics and exercise habits, but use of technology and social media, economic impact information such as willingness to travel to participat...

Travel Lane County Logo

New Conventions and Sports Manager Joins Staff at Travel Lane County

Mike Gaffaney, the new conventions and sports manager with Travel Lane County, will work primarily with sports planners as he promotes and markets Lane County as a destination for sports events.

Baylor University Logo

Baylor’s S3 Program Launches Online Sports Sales and Marketing Publication

Baylor, which offers the only business major in Sports Sponsorship & Sales (S3) in the country, will offer an online publication to help explain real-world business problem-solving, and offer insights...

USA Triathlon

USA Triathlon Announces Partnerships with Raceday Transport, SelfGrip and Virtual Race Bags

USA Triathlon today announced supplier-level sponsorship agreements with endurance sports industry leaders Raceday Transport, SelfGrip Athletic Tape and Virtual Race Bags. The partnerships will direct...

Liberty Mutual Insurance

Liberty Mutual Insurance Celebrates "One Year Out" with Company-wide Salute to Team USA

Newest U.S. Olympic Committee sponsor counts down to the 2014 Olympic Winter Games in Sochi, Russia, featuring 15 U.S. Olympians, Paralympians and hopefuls at employee celebrations across the countr...

Rawlings, Maryville University

St. Louis Organizations Create a National First: Rawlings Sporting Goods Names Maryville University’s Sport Business Management Program

Rawlings Sporting Goods and Maryville University, two highly regarded St. Louis organizations, announced today during a news conference at Busch Stadium that Rawlings has named the University’s signat...

Buffalo Wild Wings

Buffalo Wild Wings Expands College Sports Alliance with NCAA Sponsorship

Buffalo Wild Wings announced that it has entered into a partnership with the NCAA. The agreement designates Buffalo Wild Wings as the “Official Hangout of March Madness” and includes marketing, media ...