Sports Business News

Puma announced a partnership with the Cuban Olympic Committee, with Cuban athletes wearing Puma apparel and footwear.

B.A.S.S., along with a coalition of angler groups, announced the launch of Bass Anglers for Saltwater Conservation (BASC).

Fits, an American brand of premium performance and lifestyle wear, will be the official sock of the GoPro Summer Mountain Games.

Varsity Spirit, the cheerleading education and competition provider, is the 2015 recipient of the American Tradition Award from the NFHS.

Aquatrols donated $10,000 o the Golf Course Superintendents Association of America in honor of late founder, Robert Moore.

Vibram returns as gold sponsor of GoPro Mountain Games in Vail, CO, and launches its Sole Factor resoling customization program.

Huk, the new performance fishing apparel company, will be a sponsor of the Bassmaster Elite Series event from Aug. 13-16 in Cecil County, Md.

SmartWool has partnered with Ragnar Events and three of the country’s most popular trail race series.

HOK announced that it is entering a groundbreaking multi-year partnership with the United Soccer League (USL) in stadium development.

The new title sponsor! The Zippo BASSfest at Kentucky Lake presented by A.R.E. Truck Caps will be June 3-7 in Paris, Tennessee.