Castle Rock Research Announced as NFHS Corporate Partner
Castle Rock Research Corporation has entered into an agreement with the NFHS as a Corporate Partner.
Sports Business News
West Michigan Sports Commission Elects Deb Kay New Board Chair
The Board of directors of the West Michigan Sports Commission (WMSC) elected Deb Kay as the non-profit’s new chair.
B.A.S.S. Signs Multiyear Deal With A.R.E. Accessories
B.A.S.S. announced a multiyear partnership with A.R.E. Accessories, manufacturer of truck caps and tonneau covers.
American Canoe Association and USA Canoe/Kayak Form New Partnership
USA Canoe/Kayak has formed a new partnership with the American Canoe Association, with ACA's exec taking over USA Canoe/Kayak.
PepPod to Become Official Energy Drink of USA Table Tennis
USA Table Tennis has signed a comprehensive partnership with PepPod to become the "Official Nutritional Energy Drink of USATT."
USA Triathlon Renews Partnerships with SelfGrip, Raceday Transport
USA Triathlon has renewed multiyear partnerships with endurance industry leaders SelfGrip Athletic Tape and Raceday Transport.
Nike an Official Supplier of Apparel, Footwear for USACK
USA Canoe/Kayak is pleased to announce the return of Nike as the official supplier of apparel and footwear for their National Teams.
University Of Kansas Football Signs Agreement with i1 Biometrics
i1 Biometrics, a sports wearable technology company, announced it has signed an agreement with the University of Kansas.
Adidas Launches Sneaker Reservation App
Adidas announced the launch of Adidas Confirmed, a first-of-its-kind sneaker reservation app to change the way the industry goes to market.
Youth/Amateur Sporting Events Numbers Put West Michigan on MVP Roster
The business of youth and amateur sports isn’t child’s play. A $7.8 billion industry, youth and amateur sports is serious – and profitable – business.