Sports Business News

USA Water Ski announced Masterline USA will continue as a Silver Sponsor of the national governing body of organized water skiing through 2017.

Advance Auto Parts has signed on as the title sponsor for the Bassmaster Elite Series tournament on Michigan’s Lake St. Clair Aug. 24-27.

WE ARE GOLF, a coalition of the game’s leading associations and industry partners, will partner with Topgolf® for National Golf Day 2017.

The World Surf League (WSL) has agreed a new sponsorship agreement with beer brand Michelob Ultra.

Dollamur Sport Surfaces has launched its #MatMoment contest to support American mixed martial artist Johny "Bigg Rigg" Hendricks.

Heartland Soccer Association has announced its continued partnership with Sport Shake, a delicious milk shake that is made with real dairy

Colorado Mesa University in Grand Junction, Colorado, is the first university in the state to add women's varsity collegiate triathlon.

ntrawest Resorts Holdings, a North American mountain resort and adventure company, has entered into a definitive agreement to be acquired by a newly formed entity controlled by affiliates of the Aspen...

M&T Bank announced sponsorship of DE Turf Sports Complex, a 12-field state-of-the-art multi-purpose facility.

KT Tape and the United States Olympic Committee announced KT Tape will continue as the official kinesiology tape of Team USA.