Sports Business News

Shell Rotella brand of heavy-duty diesel engine oils signed on as a premier sponsor of B.A.S.S. and 2017 Bassmaster tournament circuits.

The Rivals Professional Football League has partnered with helmet manufacturer Xenith which will provide helmets for all RPFL players.

US Youth Soccer has successfully introduced its sexual abuse awareness training program.

Tennis Industry Association is partnering with Playven, an online tennis court marketplace and club management tool.

VISIT Milwaukee has announced key promotions that will enhance its ability to serve its public.

Jane Geddes is the new Chief Executive Officer of the Executive Women’s Golf Association.

A former assistant dean at Alabama's law school revolutionized access to great public golf 25 years ago and the rest is history.

New Balance will replace Adidas as the official shoe and kit sponsor of the Virgin Money London Marathon in a new long term agreement.

Nearly half of Americans, 48.6 percent of the population ages six and up, participated in at least one outdoor activity in 2016.

Boathouse Sports has announced a partnership with Inside Lacrosse to raise awareness and generate funds for charity.