Camping World Holdings announced a multi-year partnership with Major League Baseball. The agreement includes sponsorships with all its banners: Camping World, Gander Mountain, Overton’s, The House and Windward/W82.
Under the deal, Camping World becomes the Official RV Dealer of Major League Baseball, Official RV and Outdoor Supply Company of Major League Baseball, plus Presenting Partner of the 2017 American League Championship Series (ALCS) and Presenting Partner of the 2017 National League Championship Series (NLCS). Gander Outdoors becomes the league’s Official Outdoor Supply Company, Overton’s becomes the Official Marine and Watersports Company, The House becomes the Official Active Sports Company and Windward/W82 becomes the Official Boardsports Company.
Marcus Lemonis, CEO of Camping World Holdings and star of CNBC’s “The Profit” said, “It is an honor to work with Major League Baseball, one of the most historic leagues in American sports. We look forward to working with the organization, starting with this year’s Postseason and leveraging our extensive experience with outdoor enthusiasts around the country to create and provide the best game day experience to its sports and outdoor loving fan base.”
With this new agreement, Camping World plans to expand its brand awareness with an integrated marketing program that will reach millions of MLB fans through broadcast, digital, social, mobile and in-ballpark platforms. This includes LCS broadcast networks TBS, FOX and FS1, as well as MLB Media assets MLB Network, MLB.com and MLB Advanced Media mobile apps.
“We are looking forward to ‘The Profit’ bringing his special vision and energy to MLB for new fan promotions surrounding the LCS, Spring Training and more,” said Noah Garden, MLB executive vice president, Business. “As we prepare to begin another memorable October of Postseason baseball, this is the perfect time to welcome Camping World to the MLB Family with a fully integrated partnership that will increase their brand awareness and deliver MLB products into their retail locations.”