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Sports Business News
UBS Arena and New York Islanders Announce Landmark AI Technology Partnership with Viam
Viam Becomes Official AI Technology Partner of Team and Venue +Official Helmet Partner of New York Islanders in Multi-Year Agreement Aimed at Enhancing Guest Experience
Congratulations to Atlanta's New Additions to the MICHELIN Guide
Atlanta’s food story elevates as Michelin recognizes 57 restaurants in the second year of the MICHELIN Guide Atlanta.
HotelPlanner Extends Partnership with USA Bobsled/Skeleton
USA Bobsled/Skeleton (USABS) is proud to announce that HotelPlanner has extended its partnership with the team as the exclusive online hotel reservations provider.
Visit Milwaukee Reaches Milestone of 1,000 Partner Businesses, Launches New Partnership with Discover the North Shore
Visit Milwaukee is thrilled to announce it has reached a record 1,000 partner businesses that contribute to Milwaukee’s robust and dynamic tourism landscape.
NFHS Teams Up with Groups360 as Official and Exclusive Hotel Booking Partner
The NFHS has inked a three-year agreement with Groups360 as the official and exclusive hotel booking engine of the NFHS.
StorageMart Announces Official Partnership with the Toronto Maple Leafs
This partnership marks a significant milestone for StorageMart, which has a large Canadian presence, especially in the Greater Toronto Area.
Women’s Basketball Coach Lisa Bluder Signs with GameChanger as Ambassador to AI-Powered Film Room for Youth Coaches
Lisa Bluder, the legendary head coach from the University of Iowa Women’s Basketball program, has officially partnered with GameChanger as an ambassador for its new AI-powered Film Room product.
Axil Brands and NASCAR Renew Product License Agreement Through 2027
Axil Brands, Inc., maker of hearing protection and enhancement products used in the sporting goods and shooting sports market, has inked an extension of its product licensing agreement with NASCAR thr...
USGA Delivers on Inclusion and Sustainability Efforts in 2024
As 2024 draws to a close, the USGA celebrates advancements made by the USGA Green Section and U.S. National Development Program as well as organizational investments in national junior golf programs a...