Sports Business News

Hussey

The National Association of Collegiate Esports Partners With Hussey Seating

Spectator seating company Hussey Seating partnered with the National Association of Collegiate Esports as the official seating supplier.

Toyota

Bass Pro Extends Partnership With Toyota

Toyota and partner Bass Pro Shops and Cabela’s announce the renewal of a longstanding partnership for an additional five years.

STMA

Sports Turf Managers Association to Host Virtual Experience for 32nd Annual Conference & Exhibition

Sports Turf Managers Associationwill be hosting the 32nd annual Conference and Exhibition virtually, January 12-14, 2021.

TheBridge

The Bridge Sports Complex Hires General Manager Following National Talent Search

Opening in 2021, The Bridge Sports Complex has selected Droo Callahan as General Manager for the indoor sports complex.

NFL

NFHS, NFL Announce Partnership to Promote High School Football

The National Federation of State High School Associations and the NFL announced a partnership to promote growth of high school football.

ISL

ISL Signs Multi-Year CBS Sports Rights Deal

The International Swimming League (ISL) has signed a multi-year broadcast rights deal with CBS Sport ahead of the series’ second season.

Augusta

Augusta Sportswear Announces Partnership with Perfect Game

Perfect Game and Augusta Sportswear have announced a new multi-year apparel and uniform partnership agreement.

HydroFlask

Hydro Flask Sponsoring USA Surfing

Hydro Flask announced a multi-year sponsorship with USA Surfing, supporting its athletes in domestic and international competitions.

Greensboro

Increase in Visitor Spending Noted in 2019 Guilford County Impact Study

Domestic visitors to and within Guilford County spent $1.591 billion in 2019, an increase of 7% from 2018.

Wattie

Wattie Becomes California Triathlon's Official Apparel Provider

California Triathlon has partnered with Wattie Ink to outfit 5,000 California Triathlon members and participants in the Cal Tri Events Race Series.