Hydro Flask Sponsoring USA Surfing
23 Nov, 2020
Hydro Flask announced a multi-year sponsorship with USA Surfing supporting its athletes in domestic and international competitions including the USA Surfing Championships and the sport’s debut at the 2021 Olympic Games in Tokyo.
Through the two-year program, Hydro Flask insulated hydration products and soft coolers will be used by USA Surfing coaches, staff and athletes traveling, training and competing in Olympic, Paralympic, Pan American, and Parapan American competition. USA Surfing and Hydro Flask will also offer consumers reusable co-branded products at fan activations and branded hydration stations promoting the elimination of single-use plastics.
“We are proud to support an organization that aligns so closely with our brand values in helping people everywhere reduce their plastic waste while inspiring an active, joyful outdoor lifestyle,” said Hydro Flask Director of Marketing Yiorgos Makris. “Partnering with USA Surfing is the perfect fit as Hydro Flask continues to grow as a truly global lifestyle brand, especially with the debut of surfing as an Olympic sport. We look forward to sharing our innovative products and passion for sustainability with USA Surfing athletes and fans.”
“Hydro Flask is known for high performance, and this program will help keep our world-class competitors hydrated throughout the Olympic Games and beyond,” said USA Surfing CEO Greg Cruse. “Replacing single-use containers with Hydro Flask’s reusable drinkware and coolers while traveling and during USA Surfing events will also boost our efforts to eliminate the wave of plastic waste. The coronavirus shutdown is giving everyone time to reflect on how we take care of the earth and each other, which only strengthens the goal of this USA Surfing – Hydro Flask partnership.”