Sports Business News

Lexus Named Official Automotive Partner of Premier Lacrosse League

Lexus Named Official Automotive Partner of Premier Lacrosse League

The Premier Lacrosse League (PLL) has announced a partnership with Lexus, the luxury automotive brand and the league’s first automotive partner.

SportsEngine, the leading youth sports team and club management technology platform, has announced a new multi-year partnership with Blue Chip Youth Sports, one of the largest flag football organizations in the world.

SportsEngine Partners with Blue Chip Youth Sports

SportsEngine, the leading youth sports team and club management technology platform, has announced a new multi-year partnership with Blue Chip Youth Sports, one of the largest flag football organizati...

Elite Tournaments Announces Four-Year Renewal Term of Partnership with the IWLCA Tournament Series

Elite Tournaments Announces Four-Year Renewal Term of Partnership with the IWLCA Tournament Series

Elite Tournaments, a leading youth sports event management company, is proud to announce the renewal of the exclusive partnership with the Intercollegiate Women’s Lacrosse Coaches Association (IWLCA) ...

USA Bobsled/Skeleton Partners with David Protein to Fuel Elite Performance

USA Bobsled/Skeleton Partners with David Protein to Fuel Elite Performance

USA Bobsled/Skeleton (USABS) is proud to announce its partnership with David Protein, a groundbreaking new company redefining performance nutrition with the most protein-dense bar on the market.

MyClearStep and Teamworks Shake Up Athlete Performance Tech: A Seamless Integration That's Changing the Game

MyClearStep and Teamworks Shake Up Athlete Performance Tech: A Seamless Integration That's Changing the Game

Say goodbye to outdated weigh-ins and hello to precision, efficiency, and next-level insights. 

Triathlon Merit Badge for Scouts

Scouting America and USA Triathlon Partner to Launch New Multisport Badge

The Multisport Merit Badge can create a fun and accessible entry-point for Scouts to try out a new recreational or vocational pursuit while gaining key life skills and promoting healthy lifestyles.

Roku and Bassmaster partnership

Roku Becomes the Streaming Hub of Bassmaster Tournaments

Audiences can soon hook free access to live coverage of Bassmaster professional bass fishing tournaments thanks to a new streaming rights partnership between Roku and Bassmaster.

Trackman and Golfnow Partnership

New Partnership Unites Trackman and GolfNow to Benefit Players

Within the simulator marketplace on GolfNow, users can filter their search to identify and reserve a date and time at Trackman simulators in their vicinity.

The FIG is pleased to announce that Corpay, Inc.’s, (NYSE: CPAY) Cross-Border business is now the Official FIG Global FX Exchange Payments Supplier.

FIG Announces Partnership Agreement with Corpay 

The FIG is pleased to announce that Corpay, Inc.’s, (NYSE: CPAY) Cross-Border business is now the Official FIG Global FX Exchange Payments Supplier.

St. Louis marketing executive named Director of Marketing and Communications for GOCAL

St. Louis marketing executive named Director of Marketing and Communications for GOCAL

Kelsie Woodward has been named Director of Marketing and Communications for Greater Ontario California (GOCAL), Toyota Area and the Ontario Convention Center.