Sports Business News

Titos

PGA TOUR Announces New Official Vodka, Tito’s Handmade Vodka

PGA TOUR announced a Tito’s Handmade Vodka as the newly-minted “Official Vodka of the PGA TOUR and PGA TOUR Champions.”

UpperHand

Upper Hand Announces Launch of Membership Analytics

Upper Hand, provider of sports and fitness management software, announced the launch of Membership Analytics by Upper Hand.

MyrtleBeachGolf

PlayGolfMyrtleBeach.com World Amateur Handicap Championship Donates $50,000 To Project Golf

The PlayGolfMyrtleBeach.com World Amateur Handicap Championship is sharing its winnings with others.

BirdiesForeLove

RSM Birdies Fore Love Extends Program Through 2025

The RSM Birdies Fore Love charitable giving platform will continue through the fall portion of the 2025-26 FedExCup Regular Season.

Heartland

Prairiefire Celebrates Fourth Year in Partnership with the Heartland Soccer as Title Sponsor of the Heartland Midwest Classic

Teams throughout the Midwest traveled to compete in the Heartland Midwest Classic making an estimated $2.7 million economic impact .

Pittsburgh

VisitPITTSBURGH Names Andrew Ortale New Chief Sales Officer

VisitPITTSBURGH President & CEO Jerad Bachar announced that Andrew Ortale has been named the Chief Sales Officer.

Troon

Troon Announces Partnerships with New Clubs

Troon®, the leader in club management, development, and marketing, is pleased to announce two new partnerships.

USA_Bobsled

USA Bobsled/Skeleton Announces New Partnership

USA Bobsled/Skeleton Foundation (USABSF) announced a partnership with the New York State Society of Orthopaedic Surgeons (NYSSOS).

NLL

Las Vegas Lacrosse Partnering with Flexa

Las Vegas Lacrosse, the latest expansion franchise of the National Lacrosse League ("NLL"), is partnering with Flexa.

PGA_Butterfield

Butterfield to partner with the PGA TOUR for the Butterfield Bermuda Championship

Butterfield, the leading offshore bank and trust company headquartered in Bermuda, will sponsor of the annual FedExCup event.