Sports Business News

USTA, ATA Initiative

USTA and ATA Announce Collaborative Effort to Grow Diversity in Tennis

After years of successful collaboration, the United States Tennis Association Incorporated (USTA) and the American Tennis Association (ATA) have announced a new initiative.

Greater Orlando Sports Commission Announces Misty May-Treanor as Featured Speaker for 2025 Celebrating Women in Sports Luncheon

Greater Orlando Sports Commission Announces Misty May-Treanor as Featured Speaker for 2025 Celebrating Women in Sports Luncheon

The Greater Orlando Sports Commission (GO Sports) announced the 7th Annual Celebrating Women in Sports luncheon presented by Orlando Health Jewett Orthopedic Institute will be hosted at Addition Finan...

B.A.S.S. announces Marathon as title sponsor of Bassmaster Studio Set and exclusive partner for new content series

B.A.S.S. announces Marathon as title sponsor of Bassmaster Studio Set and exclusive partner for new content series

B.A.S.S. is proud to announce an exciting new partnership with Marathon, the retail brand of Ohio-based Marathon Petroleum Corporation (MPC).

has been selected to manage English Turn Golf & Country Club, a semi-private club open to daily-fee play in New Orleans, Louisiana.

Troon Selected To Manage English Turn Golf & Country Club In New Orleans

Troon will manage English Turn Golf & Country Club, a semi-private club open to daily-fee play in New Orleans, Louisiana.

California Sports Surfaces will continue as the Official Court Surface of the Minto US OPEN Pickleball Championships.

California Sports Surfaces® Extends Partnership with the Minto US OPEN Pickleball Championships through 2029

California Sports Surfaces will continue as the Official Court Surface of the Minto US OPEN Pickleball Championships.

Golf is evolving, and Sir Nick Faldo is helping lead the charge.

Sir Nick Faldo and Himalayas Golf Launch ‘Golf in Small Spaces’ to Redefine Where the Game is Played

Golf is evolving, and Sir Nick Faldo is helping lead the charge.

Abu Garcia and Association of Collegiate Anglers Continue Partnership for 2025 Season

Abu Garcia and Association of Collegiate Anglers Continue Partnership for 2025 Season

Abu Garcia and the Association of Collegiate Anglers announce the renewal of their partnership to support college fishing as part of the 2025 Bass Pro Shops Collegiate Bass Fishing Series.

The NFHS is proud to announce a new partnership with AthletesGoLive, a premier live-scoring platform for baseball and softball.

NFHS and AthletesGoLive Announce New Official and Exclusive Corporate Partnership

The NFHS is proud to announce a new partnership with AthletesGoLive, a premier live-scoring platform for baseball and softball.

B.A.S.S., Yamaha Marine announce four-year renewal of premier sponsorship, title sponsorship of Redfish Cup Championship

B.A.S.S., Yamaha Marine announce four-year renewal of premier sponsorship, title sponsorship of Redfish Cup Championship

B.A.S.S. announced that Yamaha Marine, a worldwide leader in outboard marine products, has signed a four-year renewal as a premier sponsor as well as the title sponsorship for the Bassmaster Redfish C...

ACA, Berkley Extend Agreement

ACA, Berkley Continue Partnership

The Association of Collegiate Anglers announces a renewed partnership for the 19th year in a row with Berkley for the 2025 season of the Collegiate Bass Fishing Series.