U.S. Figure Skating Retains Public Relations Firm Leading Into the Olympic Winter Games Milano Cortina 2026

U.S. Figure Skating is pleased to announce that it has retained Keith Sherman and Associates (KSA) to lead public relations heading into the Olympic Winter Games Milano Cortina 2026.

Keith Sherman brings nearly four decades of experience in the figure skating world having represented dozens of national tours, television specials, books and Olympic champions.

Sherman has proudly represented Brian Boitano since he won Olympic Gold in 1988. He has worked with many of the world’s leading skaters: Michelle Kwan, Katarina Witt, Kristi Yamaguchi, Nancy Kerrigan, Scott Hamilton, Paul Wylie, Oxana Baiul, Tara Lapinski, Dorothy Hamill, Peggy Fleming, Sarah Hughes, and others. Some of the production companies he has represented include: White Canvas Productions, Bill Graham Presents, the Tom Collins Champions on Ice tours, Ice Capades, Entertainment Gang and others.

Headquartered in New York City, KSA has been providing world-class PR services to a broad spectrum of clients nationally and globally for nearly four decades. In addition to Olympic figure skating, KSA has represented hundreds of Broadway and Off-Broadway shows, tours, films, TV programs, music projects, award shows, brands, international events, individuals, organizations and Olympic gymnastics projects.

Along with Boitano, some long-term clients include The New York Times for 10 years, the Tony Awards for 18 years, Marsh & McLennan’s entertainment division for a decade, 13 years with the Drama Desk Awards, 22 years representing the Al Hirschfeld Foundation and 33 years with New Dramatists.

“U.S. Figure Skating is excited to work with KSA because of their substantial experience in high-profile national media campaigns and proven track record in representing prestigious cultural, entertainment, and sports institutions,” said Vice President of Communications Isabelle McLemore. “KSA’s invaluable experience within the skating community, and proven performance and passion, make them an ideal PR partner in our mission to increase both sport participation and the visibility of our Olympic hopefuls and legendary athletes.”

Next up, November 14-16, 2025, one of the most prestigious events of the fall figure skating season, the 2025 Saatva Skate America, returns to Lake Placid, N.Y., where U.S. and World champions will compete in women’s, men’s, pairs and ice dance at the fifth stop on the ISU Grand Prix of Figure Skating Series.