Articles

Taking It up a Notch with Action Sports

Taking It up a Notch with Action Sports

Imagine taking a kayak over a 186 foot waterfall; cruising down the Chilean Alps on the world's fastest bike going a mere 130.7 mph; bike base-jumping...

Attracting Fans and Participants in a Down Economy

Attracting Fans and Participants in a Down Economy

You hear it everywhere you go these days. At the sporting goods store, ballparks, arenas and concession stands. You can't turn on the television or ra...

The Southwest Region Has It All

The Southwest Region Has It All

Stunning scenery, endless natural attractions, rich cultural history, delectable food and a temperate climate - sounds great doesn't it? If you're con...

Cycling: Where Rubber Meets the Road

Cycling: Where Rubber Meets the Road

Nearly 150 years ago, when the term "bicycle" made its first appearance, it referred to a mechanically driven two-wheeler with iron tires. Despite the...

Sports Sponsorships 101

Sports Sponsorships 101

For more than a decade, the marketing dollars adjusted for inflation spent on traditional media such as print and broadcasting have remained flat whil...

Travel and Transportation Services

Travel and Transportation Services

Please imagine this scenario. You are an event owner and your event is due to go live on television in 15 minutes. The cameras are in place and the fa...

An Interview with Betty Otter-Nickerson, COO of LIVESTRONG

An Interview with Betty Otter-Nickerson, COO of LIVESTRONG

An interview with Betty Otter-Nickerson, COO of LIVESTRONG.

America's 'Must-See' Sports Facilities

America's 'Must-See' Sports Facilities

Any sports event planner knows that the key to a successful event relies heavily on the action on the field, but almost more importantly is the field ...

Making a Splash: The World of Water Sports

Making a Splash: The World of Water Sports

Three hundred twenty-six million trillion gallons: that's science's best guess as to how much water we have on Earth. And over the last few thousand y...

Lacrosse: America's First Sport

Lacrosse: America's First Sport

Participation in lacrosse grew by 9.1 percent in 2008, with over 500,000 players involved as members of organized teams nationwide. That means if lacr...