SDM Contributor

Jim Bailey

Red Moon Marketing

Jim Bailey

Jim Bailey is founder and president of Red Moon Marketing, a full-service marketing agency headquartered in Charlotte, North Carolina. Jim has over 30 years of marketing experience with more than 20 of those as a Coca-Cola veteran of the "Cola Wars."

Jim has significant experience creating partnerships and activating sponsorships within all major sports properties including the NCAA, NASCAR and the NFL for clients such as General Mills, Pillsbury, Cinnabon, Mattel and more.

For more information

Article | August 31, 2009
Sports Sponsorships 101   

By: Jim Bailey

For more than a decade, the marketing dollars adjusted for inflation spent on traditional media such as print and broadcasting have remained flat...more >>


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