Articles

VR Marketing of Sports Destinations: Replacing Trade Shows, Fam Trips?

VR Marketing of Sports Destinations: Replacing Trade Shows, Fam Trips?

What happens in Vegas stays in virtual reality, apparently. When Las Vegas instituted virtual reality (VR) tours to help lure potential vacationers, t...

World eSports Association Formed to Help Organize Competitive Gaming

World eSports Association Formed to Help Organize Competitive Gaming

eSports are gaining traction across the globe in participation, viewership and profitability. To serve the emerging sport, a global governing body was...

Retooling Its Swing, Golf Looks for Fun

Retooling Its Swing, Golf Looks for Fun

There’s a movement to put the fun back in golf, and to help rebuild golf travel and competition among casual players and weekend duffers. Although foo...

Oh, Snap(chat): Helping Millennials Engage with the Olympics

Oh, Snap(chat): Helping Millennials Engage with the Olympics

Sports marketers are having to learn a new language, the vernacular of Millennial Americans, if they are to survive. The biggest upcoming test will be...

Regions with Fewer Sports Facilities Look to Birding for Economic Development

Regions with Fewer Sports Facilities Look to Birding for Economic Development

When it comes to sports or leisure activities, birding may not fire up as many people as the Super Bowl, but some regions, particularly those with abu...

Paralympics Tattoo Rules Stricter Than Those of the IOC

Paralympics Tattoo Rules Stricter Than Those of the IOC

The Olympics and Paralympics both have guidelines regarding tattoos that athletes may show. In other words, they’re not allowed to have logos or produ...

Argentine Soccer Club Offers Fans an Implanted Chip “Ticket”

Argentine Soccer Club Offers Fans an Implanted Chip “Ticket”

Cool, straight out of a sci-fi movie or just plain scary? You decide. An Argentine soccer club is testing out a microchip that could be implanted unde...

New App Enables Spectators to Order Refreshments from Seats

New App Enables Spectators to Order Refreshments from Seats

Fans who want hot dogs at some stadiums will no longer have to wait to flag down a vendor. A new app makes ordering refreshments, souvenirs and more p...

Boomers Making Inroads on Bicycle Tourism

Boomers Making Inroads on Bicycle Tourism

You never forget how to ride a bike. And right now, tourism officials are banking on the fact that you never forget how much fun you had exploring dif...

Rio Plagued by Unfinished Hotels and Incomplete Infrastructure

Rio Plagued by Unfinished Hotels and Incomplete Infrastructure

It’s Sochi all over again. When Winter Olympics attendees descended on a town not ready for prime time, it was unheard of. But this summer in Rio migh...