VR Marketing of Sports Destinations: Replacing Trade Shows, Fam Trips?
What happens in Vegas stays in virtual reality, apparently. When Las Vegas instituted virtual reality (VR) tours to help lure potential vacationers, t...
What happens in Vegas stays in virtual reality, apparently. When Las Vegas instituted virtual reality (VR) tours to help lure potential vacationers, t...
eSports are gaining traction across the globe in participation, viewership and profitability. To serve the emerging sport, a global governing body was...
There’s a movement to put the fun back in golf, and to help rebuild golf travel and competition among casual players and weekend duffers. Although foo...
Sports marketers are having to learn a new language, the vernacular of Millennial Americans, if they are to survive. The biggest upcoming test will be...
When it comes to sports or leisure activities, birding may not fire up as many people as the Super Bowl, but some regions, particularly those with abu...
The Olympics and Paralympics both have guidelines regarding tattoos that athletes may show. In other words, they’re not allowed to have logos or produ...
Cool, straight out of a sci-fi movie or just plain scary? You decide. An Argentine soccer club is testing out a microchip that could be implanted unde...
Fans who want hot dogs at some stadiums will no longer have to wait to flag down a vendor. A new app makes ordering refreshments, souvenirs and more p...
You never forget how to ride a bike. And right now, tourism officials are banking on the fact that you never forget how much fun you had exploring dif...
It’s Sochi all over again. When Winter Olympics attendees descended on a town not ready for prime time, it was unheard of. But this summer in Rio migh...