Getting the Word Out on an Indoor Sport
Olympic inclusion is a big deal, sure, but one sport is celebrating its first inclusion in a multi-sport event without Olympic rings. It’s floorball, ...
Articles
Corporate Sponsorships May Spearhead Golf’s Resurgence
Zika might scare golfers, but nothing scares golf sponsors. Worldwide spending on golf is expected to total $1.82 billion in 2016, up 5.1% from 2015, ...
Women Celebrate a Half-Century of the Boston Marathon, Sans Opposition
When the 2017 Boston Marathon opened registration, a name was added to its roster: Kathrine Switzer. Switzer’s name was big in Boston in 1967, as the...
A Weekend of Commemorative Sports Events Mark the 15th Anniversary of 9/11
It’s not the rowdy shenanigans of the St. Patrick's Day beer races. It's not the optimistic New Year's resolution runs. It's the solemnity and reflect...
Two-Semester NCAA Soccer Could Change Landscape for Event Owners
NCAA’s men's soccer coaches in Division I are pressing their case for abandoning the fall college soccer season in favor of a fall-spring season. It's...
New Jersey Pop Warner Football Association Throws Flag, Cancels Season
When numbers fall in youth football because of parents' concerns over concussions, it might be expected. But when a Pop Warner Association league canc...
Hoping to Catch Wave, Hawaii Seals Sports Tourism Marketing Deal
With its recent signing of a sports marketing contract, Hawai'i has served notice it intends to catch the sports tourism wave. In the wake of losing t...
BattleFrog Restructuring; Repeat Fiesta Bowl Sponsorship Unlikely
'Restructuring' is an honorary four-letter word in the sports business industry, and when obstacle race owner (and former Fiesta Bowl sponsor) BattleF...
Report: SUP, Adventure Racing, MMA all Growing
Want to know where the sports industry is growing? See what people buy. Sporting goods manufacturers says purchases are up for equipment for stand-up ...
Fewer NFL Preseason Games on Tap in 2017?
On Sunday, NFL regular season opens. One topic of conversation the past four weeks has been whether such a long preseason is necessary. Or even safe. ...