Want to Increase Student Registration in Sports Events? Make it Affordable
While much ink has been spread on the need to recruit Millennials to sports events, one big challenge remains: the price. A recent survey shows the bo...
Articles
What We Can Learn from the Success of Nike’s #Breaking2 Campaign
The attempt to lower the marathon threshold did not yield a new world record, but it did generate a lot of interest, which translated into a win for N...
Preseason eSports Training Facility Up and Running (and Profiting) in California
The Cactus League, the Grapefruit League and the Silicone Palm Tree League? Spring training just got more tech-y. In the constantly-evolving arms race...
College Teams Facing Charter Plane Shortage
A shortage in, of all things, charter planes, is affecting student athlete team travel. Consider the number of flights that have to be available on sh...
Are Live Sporting Events as Special as They Once Were?
With American fans getting WAY more comfortable staying at home and watching sports any time, on almost any device they want, organizers of live sport...
Inside Events: The Donate Life Transplant Games of America
A multi-sport event with a philanthropic focus, the Donate Life Transplant Games are open to individuals who have undergone life-saving transplant sur...
By the Numbers: The U.S. Open in Wisconsin
The U.S. Open takes place in Erin Hills, Wisconsin, this week. That’s a first for Wisconsin. And to Wisconsin, that’s the most impressive figure, but ...
Weighing Pros, Cons of Travel Agents' Role in Youth Sports
Travel agent or the Roaming Gnome? Today’s parents and organizers of youth sports have choices to make. And as the travel market, not to mention the s...
Gymnastics Gives OK to Obstacle Course Discipline: What Event Planners Need to Know
There’s a new gymnastics discipline in town. It’s based on obstacle racing, and event owners will need to be aware of it. The good news, though, is th...
Will Orlando Be the eSports Capital of the East Coast?
Orlando, first the home of Disney, has evolved into quite a sports destination. The latest to make the move southward: eSports, as the Call of Duty Wo...