Setting the Stage for Success: The Art of Branding Sporting Events
The competition to capitalize on the appeal of sporting events has never been greater. Marketing your event in this lucrative - and loud - marketplace...
Articles
An Interview with David Stephens, Co-Founder and CEO of PrimeTime Sports
An interview with David Stephens, Co-Founder and CEO of PrimeTime Sports
Let's Go to the Rodeo: Venue Planning
According to legend, rodeo was born on the Fourth of July. July 4, 1869, to be exact, when two groups of cowboys from local ranches met in Deer Trail,...
Contingency Coverage: Covering the Financial Downside of Your Event
There are several different types of contingency insurance, but the ones most relevant to sports and events include event cancellation, key-man non-ap...
One Great Sports Destination: The Midwest
A quick perusal of the country's sports map makes one thing abundantly clear to even the most casual of sports followers: For top-notch events, the Mi...
Wild for Winter Sports
Snow and ice sports draw millions of participants every year, not to mention the families and fans who flock to these events as spectators. For locati...
Choosing the Right City for Your Event: Ten Essential Questions to Ask
With the proliferation of sporting events available in the marketplace today, there is greater significance in the relationship between the rights hol...
Evaluating Economic Impact: The Community Perspective
There is no question sporting events have a far-reaching economic impact on the communities that host them. In 2007, the Peoria Area Convention and V...
Where There's Water, There's a Way
Water sports are an ever-growing area of athleticism and entertainment in America, and they are as varied as the locations that host them. Traditional...
Working with Media Partners: Show Me the Money
One of the most important elements of any special event is a strong media partner. With the proliferation of participatory grassroots sports events an...