Articles

Crossing the Finish Line with the Right Venue

Crossing the Finish Line with the Right Venue

Unlike beach volleyball or gymnastics (or many other commercially popular sports, for that matter), track and field games have the distinction of dati...

Sun, Sand, Trails and Snow

The Pacific Coast: Sun, Sand, Trails and Snow

When you think of the Pacific Coast your mind can wander from world class skiing and snowboarding to beach volleyball. It might just be considered one...

Back to the Beach

Back to the Beach

If coastal sports are what you're looking for, you've got options, about 84,000 of them. With nearly 90,000 miles of coastline, from east to west coas...

Maximizing Event Promotion Through Traditional Media and Social Networking Outlets

Maximizing Event Promotion Through Traditional Media and Social Networking Outlets

Media coverage is one of the easiest ways to boost event attendance, create awareness and acknowledge the impact a sports event has on local communiti...

Event Management: Measuring Event ROI

Event Management: Measuring Event ROI

When I was asked to write an article about measuring event ROI, I thought of my experiences at some of the world’s great sporting events - Olympics, S...

Swimming & Diving - Just Add Water

Swimming & Diving - Just Add Water

Cookies & Milk; Bert & Ernie; Peanut Butter & Jelly; Sonny & Cher. These are just a few of the great pairings in modern history. But what about swimmi...

An Interview with Jeremey Davis, President of Set Up Events

An Interview with Jeremey Davis, President of Set Up Events

An Interview with Jeremey Davis, President of Set Up Events

Rental Done Right

Rental Done Right

Event planning is a complex, challenging thing, no matter what the event. But when sports are involved, planning an event takes on a whole new level o...

Baseball - Having a Ball

Baseball - Having a Ball

Baseball and softball: together, they're America's most popular sport. And if the packed fields from spring to fall aren't evidence enough, take a loo...

Smaller Market, Bigger Player

Smaller Market, Bigger Player

Do all sports event planners and participants feel the draw of a big city? In some cases the answer to that would be "Yes." International events like ...