Articles

Jimmy Lynn is the managing partner of JLynn Associates, a global strategic advisory firm focused on sports-related media, marketing, and retail for a ...

Water, Wheels, Air or Animals. You have probably never thought of any of these as extreme, but they can be and when it comes to competing in extreme s...

An interview with Laurie Frederick, the President and CEO of the Independent Women's Football League

At one time or another, every sports event planner and rights holder has had the same nightmare. A sold out crowd has gathered to watch the event, exc...

These days, there's nothing soft about softball. Today the sport features pitches as fast as 70 mph and some of the world's most competitive athletes....

As the American economy recovers from one of the worst crises of the past 50 years, the economic value of sports events is becoming a focus for many c...

Sports tournament organizers are normally meticulous in planning and attention to detail. Their considerable expenditure of time and effort is admirab...

It's a great pastime at church picnics to help burn off those extra helpings of hot dogs and potato salad. It's also an Olympic sport played by profes...

A few decades ago, soccer was taking American towns by storm. The hottest American sport since the seventies, soccer has had an impressive reign, resu...

Venues have the opportunity to book events from a variety of markets these days: Trade, Commercial, Business, Religious, Fraternal, Consumer shows, To...