Gimme an IOC! Cheerleading Gains Provisional Olympic Recognition
It’s certainly not on the medal stand, but cheerleading just took one giant step closer to the Olympics, having been provisionally recognized by the I...
Articles
Sharing Economy, Including Uber, Lyft and Airbnb, Continue Making Inroads into Sports Tourism
First, Airbnb moved into the sports travel space with Airbnb for Business. Vacation Rentals By Owner (VRBO) was next, marketing to event owners in re...
FEI Seeks IOC Approval for Key Changes to 3 Olympic Disciplines: Jumping, Dressage & Eventing
For a rider, turning a horse is one thing. But for the International Equestrian Federation (FEI), changing directions at the Olympic level of the spor...
How to Succeed in eSports? Follow the Pro Model
If you want to succeed in eSports, how do you go about proving it’s a real sport? Easy: you act like a real sport. Overwatch, the popular team-based s...
Looking to Understand the Arc of Women's Sports? Here's a Primer
Those who know sports tourism know that each year, women play an ever-increasing role in not just the sports themselves, but in the business end of th...
World Series Loss Still Financial Windfall for Cleveland
You can lose and still win. Just ask Cleveland, whose loss in Game Seven of the great Cubs/Indians World Series still managed to make an economic impa...
Inside Events: The Blind Judo Foundation
An organization in which blind athletes can compete against those without such challenges, using the same rules? It’s happening across the U.S, thanks...
NHL’s Threatened Pullout of the Olympics Could Put Sports Events on Ice in 2018
There just might be a different face on the Olympic hockey teams in 2018, thanks (or no thanks) to disagreements between the NHL and the IOC. And it’s...
Travel Agents Team with Athletes to Market Destinations, Events
The destination marathon, one of the hottest trends in sports travel, is on the radar of savvy travel agents these days. And if planners of applicable...
Parks Officials Marketing Facilities as Pokemon Go Destinations
If you thought the Pokémon Go craze was over, think again. Park officials across the U.S. are helping players divide into teams, then use their facili...